Srebrna Družbeno · 2023
Not Always Fun Tiskani Oglas
by Squared
- Srebrna nagrada A' Design Award 2023 in Družbeno
- CLIENT: Squared
- Estimated Number of Design Views: 1,258,429
- Verification code C97A72898F · Verify this award
Colors
About Not Always Fun Tiskani Oglas
Namen oglaševalske kampanje je povečati ozaveščenost o Harlekinovem sindromu. To je sindrom, ki prizadene avtonomni živčni sistem in je povezan z odsotnostjo potenja in zardevanja kože na eni strani obraza. Agencija je razvila ključne vizualne ilustracije, ki temeljijo na jukstapoziciji različnih upodobitev harlekina, da bi osvetlili neskladje med komično upodobitvijo lika in resničnostjo življenja s harlekinovim sindromom, s poudarkom na potrebi po večjem razumevanju in zavedanju stanje.
About the Srebrna nagrada A' Design Award
Not Always Fun Tiskani Oglas je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Not Always Fun Tiskani Oglas se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Not Always Fun Tiskani Oglas je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.
Press Kit
- Unique Properties
- Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
- Dimensions & Packaging
- This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
- Tags
- craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
- Production Technology
- Meticulously crafted illustration is all it is used to achieve the final result.
- Design Challenge
- The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
- Research
- The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
- Inspiration
- The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
- Project Duration
- The project was developed during the first trimester of 2023.
- Operation Flow
- This is not relevant to the category presented.
- Image Credits
- Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared
