Recall Of The Universe Imerzivna razstava by Tammy Ho - Shanghai KNN

Recall Of The Universe Imerzivna razstava by Tammy Ho - Shanghai KNN is a highly esteemed winner of the very prestigious 2024 Zlata nagrada A' Design Award in Oblikovanje dogodkov in prireditev Competition Category.

ZlataDogodek· 2024

Recall Of The Universe Imerzivna razstava

by Tammy Ho - Shanghai KNN

Client: Shanghai KNN Cultural Media Co., Ltd

Zlata nagrada A' Design Award Winner in Dogodek Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Recall Of The Universe Imerzivna razstava

Imerzivna razstava vesolskega prostora, ki jo je naročil naročnik Bilibili, je bila ustvarjena v znamenitem velikem nakupovalnem središču Xi'an Gpark. Prevrnjen, visoko viseč odsev kristalnega mesta je bil prikazan na nepravilnih LED zaslonih, ki so ustvarili vpadljiv vesoljski pospeševalnik. Prvotni trg Water Curtain je bil preoblikovan v velikansko vesoljsko dvigalo. Tam so bila tudi osupljiva Planetarna vrata in Vrata civilizacije. Mobilni navigacijski sistem, interaktivna projekcija, umetna inteligenca, AR, neonska svetloba itd. so bili uporabljeni za ustvaritev imerzivne izkušnje za obiskovalce.

The Recognition

About the Zlata nagrada A' Design Award

Recall Of The Universe Imerzivna razstava je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Recall Of The Universe Imerzivna razstava se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Recall Of The Universe Imerzivna razstava ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Within the limited space of the shopping center, the immersive exhibition of the universe space was created based on the existing facilities. An eye-catching space accelerator was created by using irregular LED screens to form a high-hanging crystal meteorite pile. The original Water Curtain Square has been transformed into a giant space elevator. There were also amazing Planetary Gate and Civilization Gate.
A mobile navigation system, interactive projection, artificial intelligence, AR, and neon light, etc., were used to create immersive experience to visitors.
This exhibition’s main color was starry sky purple, lava red, aurora green, metallic silver.
Tags: Sense of technology and trend, Connect with storylines, Interactive games, Virtual space world, Scientific and technological means
Design Challenge: 1. Design cool and stunning scenes within the limited established shopping mall space
2. Provide exhibitors with a strong sense of participation and experience
3. Design of multiple storylines and multiple endings
4. Try to use high-tech means as much as possible to increase the sense of technology and future
5. With limited budget and very little time
Research: The exhibition caused a sensation not only in the industry, not only in one city, but also throughout the country.
The physical space and the science fiction space are intertwined, presenting the mysteries of the depths of the universe in front of our eyes.
In the past two years, China's immersive industry has experienced development from scratch. Trendy technology is used to show sci-fi masterpieces, immersive exhibition is used to empower shopping malls, so that China's immersive future has an unpredictable imagination.
Inspiration: The three-body animation is a very famous and very influential sci-fi animation in China. We received an invitation from our client to design an experiential exhibition in a large commercial plaza using the three-body animation as a prototype. The design requirement is that the entire exhibition takes space as the story background, has a storyline, has interactive games, and is full of science and technology and futuristic.
Project Duration: The project started in January 2023 in China and finished in March 2023, and will be exhibited at other times.
Operation Flow: Players enter the exhibition and select a character in their mobile app. Different characters have different stories and tasks. Different areas in the exhibition have different storylines and interactive games, corresponding to different modules in the mobile app. Players complete the game and tasks of their character and earn corresponding points, which can be used for lucky draws. Everyone experiences different game processes and sees different story endings. The ending of the story is presented to the player through AR technology.
Team Members: Tammy Ho
Lumos Miao
Image Credits: Shanghai KNN Cultural Media Co., Ltd