AS Women Empowerement Poslovno darilo by Antonia Skaraki

AS Women Empowerement Poslovno darilo by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 Železna nagrada A' Design Award in Oblikovanje darilnih artiklov Competition Category.

ŽeleznaDarilni artikli· 2024

AS Women Empowerement Poslovno darilo

by Antonia Skaraki

Client: As

Železna nagrada A' Design Award Winner in Darilni artikli Category

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Colors

The Design

About AS Women Empowerement Poslovno darilo

A|S je zasnoval letno poslovno darilo kot izjavo in poziv k delovanju, navdihnjeno s potrebo po opolnomočenju žensk katerekoli narodnosti, vere ali družbenega statusa. Steklenice, napolnjene s kretsko tsikoudio, tradicionalno grško pijačo, so oblikovane tako, da simbolizirajo različne ženske, vsaka s svojim izrazitim glinenim obrazom kot zamaškom, stilsko navdihnjenim po antičnih cikládskih figuricah. Predstavljajo teme Svobode, Spremembe, Enakosti, Pravičnosti, Izobraževanja, Izbire in Moči. Vsaka steklenica je bila nameščena v namensko škatlo z umetniškimi grafičnimi upodobitvami in stenskim plakatom.

The Recognition

About the Železna nagrada A' Design Award

AS Women Empowerement Poslovno darilo je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od AS Women Empowerement Poslovno darilo se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si AS Women Empowerement Poslovno darilo zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi