Flatiron Svetilka by Mr Smith Studio is a highly esteemed winner of the very prestigious 2024 Zlata nagrada A' Design Award in Oblikovanje svetil in razsvetljave Competition Category.

ZlataRazsvetljava· 2024

Flatiron Svetilka

by Mr Smith Studio

Client: Egle

Zlata nagrada A' Design Award Winner in Razsvetljava Category

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Verified Award Winner
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Colors

The Design

About Flatiron Svetilka

Achille Castiglioni je bil prepričan, da bi moral oblikovalec brisati, brisati, brisati in na koncu najti jedro oblikovanja. Bruno Munari je rad govoril, da je zapletanje stvari enostavno, medtem ko je poenostavljanje zelo težko. Flatiron izhaja iz sinteze teh dveh referenc. Svetlobni vir, obdan s telesom iz preprostega kovinskega lista z enim samim pregibom. Najmanjša količina elementov za izdelek z izjemno izraznostjo, kolekcija svetilk, ki jo zaznamuje enako bistven kot učinkovit dizajn.

The Recognition

About the Zlata nagrada A' Design Award

Flatiron Svetilka je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Flatiron Svetilka se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Flatiron Svetilka ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Flatiron is a collection of lamps characterized by a structure that is as essential as it is of great visual impact. A laser-cut metal sheet with a single fold, this is enough to have a product with great prominence.
Dimensions & Packaging: Width 350mm x Depth 200mm x Height 1900mm
Tags: Lighting, lighting design, design, winner, italian design, egle, floorlamp, lamp
Production Technology: Lasercut metal sheet with a single fold for the structure. Dimmerable LED strip as a light source.
Design Challenge: Bruno Munari once said that to complicate things is easy, while to simplify things is very hard. Achille Castiglioni was convinced that the designer should delete, delete, delete and at the end find the core aspect of the design. Flatiron comes from the combination of this two references. A simple metal sheet with just one fold that encases the light source. The challenge has been to reduce the project to the minimum amount of elements.
Research: Starting from a deep research on floor lamps, we focused then on understanding which could be the right kind of light source. Because the aim of this product is not to be a technical lamp, but to be an decorative ambient lamp, the diffused light is the right choice and the shape of the structure itself orientates the beam. We invested a lot of time in the selection of the right light source because we wanted it to be warm and dimmerable.
Inspiration: The combination of the world of origami and the world of architecture is what is at the base of Flatiron family.
The name itself has two meaning. First is a reference to the famous building in Manhattan with a triangular shape. Than explains how it is made, starting from a simple flat sheet of iron.
Project Duration: Development of the project took 4 months and took place in Milan
Operation Flow: Simply plug the lamp, press the dimmer and you can turn on or off the lamp and dimm the intensity of light
Patents: Patented 2023
Team Members: MrSmith Studio
Image Credits: MrSmith Studio