Cultura Betonska stenska ploščica by Gabriel Costa

Cultura Betonska stenska ploščica by Gabriel Costa is a highly esteemed winner of the very prestigious 2024 Železna nagrada A' Design Award in Oblikovanje gradbenih materialov in komponent Competition Category.

ŽeleznaGradbene komponente· 2024

Cultura Betonska stenska ploščica

by Gabriel Costa

Client: Castaa

Železna nagrada A' Design Award Winner in Gradbene komponente Category

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Colors

The Design

About Cultura Betonska stenska ploščica

Zasnova je navdihnjena s prepoznavnimi oblikami in umetniško dediščino starodavnega predkolumbovskega plemena Jama Coaque iz Ekvadorja, ki sega v leto 500 pr. n. št. Sestoji iz štirih ploščic, izziv pa je bil razviti učinkovit pristop za brezhibno poravnavo spojev ploščic v vse smeri. Te različice ploščic omogočajo ustvarjanje raznolikih postavitev brez ponavljanja, kar odseva zasnovo valjastega žiga. Cultura oživlja in izpostavlja spomin ter pomen zgodovinskega lokalnega oblikovanja.

The Recognition

About the Železna nagrada A' Design Award

Cultura Betonska stenska ploščica je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Cultura Betonska stenska ploščica se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Cultura Betonska stenska ploščica zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The task presented by the design was to discover an effective approach for aligning the tiling lines seamlessly in every direction. The Cultura design comprised two distinct pieces: tiles A and B, each featuring a unique design. To address this challenge, the decision was made to make tile B a mirror image of tile A. Subsequently, by rotating both tiles 180 degrees, two additional tiles, labeled C and D, were produced. These variations in tiles enabled the production of a diverse array of configurations without repetition, inspired by the roller stamp patterns of the Jama Coaque culture.
Dimensions & Packaging: Width: 250 mm, Depht: 10 mm, Height: 600 mm.
Material: SSC/GRC.
Texture: Sleek
Finish: Semigloss
Tags: wall tile, wall element, 3D, concrete, home and living, pattern design, geometric, pattern
Production Technology: The manufacturing technique utilized involved the use of wet-cast high-performance concrete in thermoformed plastic molds crafted over an engineered aluminum routed matrix to ensure stable dimensions and a sleek semi-gloss texture finish.

After demolding, no modifications were made using any additional sources or tools for finishing beyond those originally utilized during the production process.
Design Challenge: The creative challenge lay in crafting an original piece to complement the other three, blending them together seamlessly to form a cohesive image of a repetitive bookmatched pattern within a natural design. The concept emerged: diagonal stripes intersected by inlays, mimicking a primitive depiction of animals. These inlays, strategically placed, would provide texture, allowing light and shadow to interact and imbue the entire wall with depth and meaning.
Research: The objective was to design a tile with aims of highlighting and bringing back the values of historical Jama Coaque tribe, around 500 B.C, known for intricate designs and innovative techniques. They pioneered the use of a roller stamp for continuous patterns, showcasing their innovation. Instead of using the same patterns, the focus was on enhancing compositions with fundamental design principles and enriching patterns with complexity.
Inspiration: Cultura is inspired by the distinctive shapes and artistic heritage of the ancient pre-Columbian Jama Coaque culture located in Ecuador. Renowned for their use of roller stamps to adorn pottery, textiles, and skin with motifs, they established a unique identity through this artistic tradition.
Project Duration: The development of the tile design was made approximately 1 year before production and was manufactured by CASTAA from October 2022 to December 2022 in Duran, Ecuador.
Operation Flow: The Tiling Method:

a. Determine the wall dimensions.
b. Mark the midpoint along the width.
c. Calculate the tiles quantity required to fill the upper left row
d. Choose your code type: single, bi, tri and quad code.
e. Place the chosen code in the upper left row and fills to the end.
f. Bookmatched by placing the opposite tile on the right half row.
g. Fill the entire second row bellow by placing once again, the bookmatched tiles from the first row with their corresponding opposite tiles.
h. Copy the block area of 2 complete rows downward by replicating it until the entire wall is fully covered.
Patents: Copyrights C-001-2019-GC (Cultura) belong to Gabriel Costa Year 2019.
Team Members: Designer: Gabriel Costa
Image Credits: Image #1 : Photographer Andres Carrion, Cultura, 2023
Image #2 : Photographer Andres Carrion, Cultura, 2023
Image #3 : Photographer Andres Carrion, Cultura, 2023
Image #4 : Photographer Gabriel Costa, Cultura, 2023
Image #5 : Photographer Andres Carrion, Cultura, 2023