Fluffy Bread Postelja za hišne ljubljenčke by Kama Muta

Fluffy Bread Postelja za hišne ljubljenčke by Kama Muta is a highly esteemed winner of the very prestigious 2024 Srebrna nagrada A' Design Award in Oblikovanje izdelkov za nego, igrače in potrebščine za živali Competition Category.

SrebrnaNega živali· 2024

Fluffy Bread Postelja za hišne ljubljenčke

by Kama Muta

Client: Kama Muta

Srebrna nagrada A' Design Award Winner in Nega živali Category

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Verified Award Winner

Verify Award Status for #153660

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fluffy Bread Postelja za hišne ljubljenčke

Fluffy Bread je postelja za hišne ljubljenčke, zasnovana za počitek, igro in spanje malih živali. Mehka, zaobljena oblika spominja na sveže pečen kruh. Postelja je oblikovana kot majhen kavč v minimalističnem in elegantnem slogu, zato se izdelek zlije z domačimi interierji različnih vrst. Spominska pena, izdelana za človeško uporabo, nudi oporo in se po dolgotrajni uporabi ne poseda. Strukturirana žametna tkanina je mehka ter odporna proti obrabi in praskam. Podnožje je izdelano iz rekonstituiranega lesa belega jesena, ki so ga rokodelci ročno spolirali. Namen zasnove je okrepiti vez med ljudmi in hišnimi ljubljenčki.

The Recognition

About the Srebrna nagrada A' Design Award

Fluffy Bread Postelja za hišne ljubljenčke je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Fluffy Bread Postelja za hišne ljubljenčke se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Fluffy Bread Postelja za hišne ljubljenčke je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This pet bed is designed for rest, entertainment and sleep of pets, which boasts the texture of fluffy bread to be comfortable enough for pets. Upholding the idea of Italian aesthetics, the pet bed is shaped into a sofa styled in a minimalist, elegant manner. In this way, the product can perfectly blend into home environments of various styles and strengthen the emotional connection between people and pets, thereby helping to create a space where harmonious symbiosis of them is realized.
Dimensions & Packaging: product dimensions, 14.5 mm x 14.5 mm x 11 mm; 14.5 mm x 14.5 mm x 13 mm
Tags: pet bed, texture of fluffy bread, shape of a sofa, Italian aesthetics, harmonious symbiosis of people and pets
Production Technology: The memory foam for human use features slow rebound property, and thus avoids the problem of sagging after long-time use. The delicate, soft structured velvet fabric is resistant to wear and scratch, so as to prolong the service life of the pet bed. The base made of reconstituted white ash wood is manually polished by craftsmen, which is uneasy to deform, and is free from any harmful substance to protect health of pets.
Design Challenge: The challenge is how to eliminate disharmony between pet beds and home environments. The design team, following the style of Italian furniture, has designed the product as a simple, elegant sofa to harmonize with other furniture. Such a design not only ensures a consistent style of a home environment, but also enhances a strong sense of belonging for pets to enable harmonious symbiosis of people and pets in a space.
Research: In recent years, pets gradually become an important member of families, and more people pay attention to living environments of pets, which drives growth of the market in pet beds and other related supplies. However, pet beds currently on the market are largely homogeneous, and usually fail to strike a balance between practicality and visual pleasure. They also have strong individuality and thus are difficult to blend into home environments.
Inspiration: Drawing inspiration from bread, this pet bed is both practical and visually attractive. Its soft, fluffy texture contributes to a comfortable experience for pets, and gives a sense of intimacy visually to make people want to approach and touch the product.
Project Duration: The project started in Shenzhen in September 2022, was completed in Shenzhen in February 2023, and came online in July 2023.
Operation Flow: The memory foam for human use, neither too soft nor too hard, provides enough support when ensuring good comfort, where pets can fully relax their bodies with their weight well distributed. The structured velvet fabric effectively resists to scratches by pets. The shape of a sofa harmonizes with any home environment, bringing pets a strong sense of belonging.
Team Members: Chen Liang