Wudang Mountain Vizualna identiteta, ilustracija – avtor Yao Wu

Delo Wudang Mountain Vizualna identiteta, ilustracija avtorja Yao Wu je izjemno cenjeni dobitnik prestižne nagrade 2024 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje kulturne dediščine in kulturne industrije.

BronastaKulturna dediščina· 2024

Wudang Mountain Vizualna identiteta, ilustracija

avtor/ica: Yao Wu

Naročnik: Beijing Wuyao Cultural and Creative Co. Ltd.

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Kulturna dediščina

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Dizajn

O dizajnu Wudang Mountain Vizualna identiteta, ilustracija

Wudang Mountain je projekt vizualne identitete in ilustracije, ustvarjen za območje svetovne kulturne dediščine Wudang Mountain na Kitajskem. Projekt vključuje tri ilustracije, tri oblikovane logotipe, embalažo, vzorce, navdihnjene z wudangško mitologijo in lokalnimi živalmi, ter notranje oblikovanje vodilne trgovine. Glavni logotip uporablja kompleksno obliko, ki odraža zgodovino in slovesnost kraja, medtem ko komercialna podznamka uporablja čiste linije. Embalažna škatla meri 18 krat 18 centimetrov in združuje reliefni tisk, vroče žigosanje in UV-premaz, tako da so podrobnosti vidne in otipljive.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Wudang Mountain Vizualna identiteta, ilustracija je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Wudang Mountain Vizualna identiteta, ilustracija se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Wudang Mountain Vizualna identiteta, ilustracija sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This is a large-scale comprehensive project designed for the Wudang Mountain World Cultural Heritage. These include 3 illustrations of different sizes, 3 logo designs and supporting packaging designs, pattern designs with the theme of Wudang mythology and Wudang Mountain native animals, and the interior design of the flagship store. The main logo design of Wudang Mountain The complex design is chosen to reflect the history and solemnity of Wudang Mountain as a world cultural heritage. The Wudang Mountain commercial sub-brand adopts clean lines.
Dimenzije in embalaža: The size of the packaging box is 18cm*18cm. The surface of the packaging is embossed with hot stamping to show the pattern design, and UV is used to cover the illustration. The illustration uses giclee technology, and the size of the work displayed in the form of a single illustration is 3.84m*0.76m. 12 vignettes can be displayed as postcards. The dimensions of business applications vary by type.
Oznake: Illustration, Wudang, Visual design, Cultural heritage design,
Proizvodna tehnologija: In commercial applications it can be used with other derivatives such as postcards posters and other cultural and creative works The choice of materials varies depending on the derivative IP authorization and photo gallery authorization
Oblikovalski izziv: Wudang Mountain is a world cultural heritage The biggest difficulty is to preserve its history in comprehensive creation and make everyone interested in its culture In illustration design how to integrate the classic architecture of Wudang Mountain with Wudang culture The layout of the image must be comprehensive The painting style is also excellent both realistic and incorporating a lot of Chinese mythology
Raziskave: Understand and reproduce Wudang culture. From multiple angles and build a grand cultural foundation with a narrative structure in illustration design. Create expanded graphics and logo designs for subsequent commercialization Strive to build a complete system.
Inspiracija: Inspired by Wudang culture and Wudang architecture.
Paraphrase: Wudang is a famous mountain in China, the birthplace of Chinese Taoism, and the birthplace of Tai Chi. In 1994, the ancient architectural complex of Wudang Mountain was included in the World Cultural Heritage List. It is an extremely important cultural heritage in China.
Trajanje projekta: The project started in Beijing in July 2023 and ended in December 2023
Potek delovanja: Illustrations and graphic designs cannot directly interact with users. Through packaging and products, users can more intuitively see the details in the illustrations. Through the differences in packaging technology, users can feel the details of the pattern design tactilely and visually.
Člani ekipe: Original designer：Wu yao
Illustration designer:Zhang yuchen
Illustration designer:Xie boxing
Graphic designer:Tan zhen
Graphic designer:Zheng ziyang
Graphic designer: Tang Wenhu
3D designer:Liao hao
Photographer:Zhou Tingjue