Freeway Loud 3D animacija izdelka by Mateus Morgan

Freeway Loud 3D animacija izdelka by Mateus Morgan is a highly esteemed winner of the very prestigious 2024 Srebrna nagrada A' Design Award in Oblikovanje filmov, videov in animacij Competition Category.

SrebrnaFilm· 2024

Freeway Loud 3D animacija izdelka

by Mateus Morgan

Client: Morgan Studio

Srebrna nagrada A' Design Award Winner in Film Category

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Verified Award Winner

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Colors

The Design

About Freeway Loud 3D animacija izdelka

Freeway Loud je tridimenzionalna animacija izdelka, ustvarjena za znamko obutve. Animacija prikazuje čevelj v industrijskih okoljih, kjer stroji navidezno oživijo izdelek. Čevelj je bil modeliran s tehnikami trdih površin v programu 3ds Max, pri čemer so bile kot referenca uporabljene fotografije. Teksture so bile izdelane iz slik usnja in digitalnih čopičev, prizori pa so bili upodobljeni z Vray v ločljivosti 1920 x 1080 slikovnih pik. Animacija je bila narejena za spletno uporabo, njen cilj pa je pritegniti pozornost zgolj s podobami, brez pojasnjevalnega besedila.

The Recognition

About the Srebrna nagrada A' Design Award

Freeway Loud 3D animacija izdelka je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Freeway Loud 3D animacija izdelka se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Freeway Loud 3D animacija izdelka je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
Dimensions & Packaging: 1920X1080
Tags: shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
Production Technology: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
Design Challenge: The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
Project Duration: The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca