Atria Convergence Technologies Telekomunikacijska mobilna aplikacija by Naseer Ahmed and Siva Teja Boddeti is a highly esteemed winner of the very prestigious 2024 Srebrna nagrada A' Design Award in Oblikovanje vmesnikov, interakcij in uporabniške izkušnje Competition Category.
SrebrnaVmesnik· 2024
Atria Convergence Technologies Telekomunikacijska mobilna aplikacija
by Naseer Ahmed and Siva Teja Boddeti
Client: Act
Srebrna nagrada A' Design Award Winner in Vmesnik Category
Verified Award Winner
Verify Award Status for #159375The Design
About Atria Convergence Technologies Telekomunikacijska mobilna aplikacija
Atria Convergence Technologies je vmesnik mobilne aplikacije, ustvarjen za ponudnika telekomunikacijskih storitev. Aplikacija strankam omogoča upravljanje storitev, naprav in plačil na enem mestu. Pogoste transakcije so dosegljive v nekaj korakih, kar prihrani čas. Jasna informacijska arhitektura ureja vsebino, tako da je posamezne funkcije enostavno najti. Vsebina je prilagojena vedenju uporabnikov, nagrade zvestobe pa spodbujajo angažiranost. Vključene so varnostne funkcije, ki krepijo zaupanje. Modularna struktura omogoča poznejše dodajanje novih funkcij.
The Recognition
About the Srebrna nagrada A' Design Award
Atria Convergence Technologies Telekomunikacijska mobilna aplikacija je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Atria Convergence Technologies Telekomunikacijska mobilna aplikacija se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Atria Convergence Technologies Telekomunikacijska mobilna aplikacija je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This projects revolves around creating better user engagement through cross-selling and pushing new products, understanding customer expectations, expanding the app while maintaining strong functional performance, considering design expectations based on user personas and language, ensuring modularity, flexibility for future features, enabling discoverability of individual features, and making most used transactions minimal effort to save user time and buy time for other features.
- Dimensions & Packaging
- not applicable
- Tags
- Digital Product design, Telecommunications, ACT, Customer App, Mobile App
- Production Technology
- A thorough analysis of data collected from user research interviews, competitor analysis, and design audits was conducted to prioritize features, develop user journey maps, and establish user personas. Following this, an information architecture (IA) was crafted to systematically organize and categorize content, ensuring an intuitive structure for user navigation. Wireframes were created and designs for the screens were finalized by building on a visual design language suitable for their brand.
- Design Challenge
- Because of time constraints, user research was unable to gather insights from a broad demographic of users representing different target audiences of act. Hence, the insights obtained were relatively limited in scope, primarily focusing on tier 1 users.
At each stage of wireframes, we validated our designs with the dev team to ensure that all the designs are catering to the existing database and apis as well. There were multiple decisions taken and iterations produced to validate those as well. - Research
- The research aims to gather user feedback on act's platform, identifying areas for improvement and enhancing satisfaction and engagement. one-on-one interviews and usability testing provided personalized insights, revealing challenges like confusion during onboarding and trust issues with payment flow.
- Inspiration
- Act fibernet developed the act app to improve user engagement and provide a seamless digital experience. by strategically promoting new products, enhancing wi-fi analysis, and aligning with user preferences, they aim to increase engagement. comprehensive user research, including analysis of competitors like airtel helped identify areas for improvement. furthermore, a design audit, competitor analysis were conducted to inspire improvements in user engagement, ensuring a smooth experience.
- Project Duration
- The project started in march 2023 and finished in september 2023 at lollypop design studio, Bangalore
- Operation Flow
- This project enhanced act's customer experience by focusing on key aspects: personalization, user control & freedom, building trust, and interaction & incentivization. It included tailoring content based on user behavior, offering seamless management of services and devices, establishing trust through security and reliable support, and increasing engagement with features like gamification and loyalty rewards.
- Team Members
- Akshitaa Raj
Naman Trikala
Ishita Srivastava
Twinkle Budhraja
Rajabutheen HS
Gowtham Selvaraj
Muhammad Najah T P
Naseer Ahmed A
A Rajeev Radhakrishnan Nair
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