Chinese Lion Avtomobilska nalepka by Yao Wu

Chinese Lion Avtomobilska nalepka by Yao Wu is a highly esteemed winner of the very prestigious 2024 Zlata nagrada A' Design Award in Oblikovanje oglaševanja, trženja in komunikacij Competition Category.

ZlataOglaševanje· 2024

Chinese Lion Avtomobilska nalepka

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

Zlata nagrada A' Design Award Winner in Oglaševanje Category

344,584

Verified Award Winner

Verify Award Status for #159438

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinese Lion Avtomobilska nalepka

Chinese Lion je komplet avtomobilskih nalepk v omejeni izdaji, ustvarjen za vozilo Fengxing T5 EVO. Oblikovanje predstavlja umetniško obdelavo kitajskega leva, postavljenega na podlago tradicionalnih kitajskih vzorcev. Tridimenzionalna geometrija, pop art in abstraktna umetnost se združujejo, da grafiki dajejo mladosten in dinamičen značaj, namenjen privabljanju mlajših voznikov. Vsa grafična dela so pripravljena kot vektorske ilustracije in izdelana na PVC foliji, nanešeni kot delna oblepitev v velikosti 4565 krat 800 milimetrov. Na voljo so tri barvne različice.

The Recognition

About the Zlata nagrada A' Design Award

Chinese Lion Avtomobilska nalepka je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Chinese Lion Avtomobilska nalepka se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Chinese Lion Avtomobilska nalepka ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed limited edition car stickers for the Fengxing T5 EVO car launched by Dongfeng Company. The overall design is an artistic treatment of the Chinese lion, using traditional Chinese patterns as the base, and integrating three-dimensional geometry, pop and abstract art to make the design younger and attract more young consumers, providing them with more colorful and artistic trends. life possibilities. At the same time, 3 different colors are provided as options.
Dimensions & Packaging: 4565mm*800mm, car sticker semi-wrapped car.
Tags: car sticker, east, chinese lion, chinese style, illustration
Production Technology: Use vectors to create all car wrap designs. Use PVC material to make car stickers.
Design Challenge: The Chinese Lion is the visual center of the design direction. How to combine the classic Chinese lion image with modern trend elements. Applying it to convey a sense of speed and power must not only conform to the positioning of lion dance in traditional Chinese culture, but also satisfy the aesthetic appeal of passionate control of contemporary cars.
Research: The Fengxing T5 EVO national style version takes "Chinese new trend" as its theme and interprets the national trend from three directions: new national style, art and fashion, and young and cool. The new national style supplements the dynamic image of the galloping Chinese lion with traditional image elements such as mountains, clouds, plants, etc. It is young and cool, and uses street graffiti, mechanical punk and Chinese red as the combination point. Using traditional Chinese patterns as the base, it combines Chinese red, three-dimensional geometry, pop and abstract art.
Inspiration: The design of the Chinese Lion car sticker draws inspiration from the cool fashion favored by contemporary young people. It is a combination of classic Chinese style and modern technology.
Project Duration: The project started in September 2021 in Beijing and was completed in November 2021 in Beijing
Team Members: Original designer：yao Wu
Illustration designer：yuchen Zhang
Graphic designer: ziyang Zheng
3D designer: hao Liao