The Magic Ship Of The Orient Multimedijski videi by Liang Wu

The Magic Ship Of The Orient Multimedijski videi by Liang Wu is a highly esteemed winner of the very prestigious 2024 Železna nagrada A' Design Award in Oblikovanje uprizoritvenih umetnosti, odra, sloga in scenografije Competition Category.

ŽeleznaUprizoritvene umetnosti· 2024

The Magic Ship Of The Orient Multimedijski videi

by Liang Wu

Client: College of Fashion and Design,Donghua University

Železna nagrada A' Design Award Winner in Uprizoritvene umetnosti Category

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Colors

The Design

About The Magic Ship Of The Orient Multimedijski videi

Delo ustvarja odrsko sceno z elementi orientalske kulture, ki združuje kitajske zložljive pahljače, pipo in motorje v ogromno vesoljsko ladjo. Video uporablja 3D animacijo, AIGC in tehnologijo 3D za prosto oko, ki občinstvu omogoča doživetje potovanja skozi čas, s prikazom pokrajin, feniksov, kitajskih vrtov, Shikumena in Šanghaja. V ozadju modne revije je oblikovalec uporabil velikanske animacije, ustvarjene z umetno inteligenco, ki se odzivajo na več kot 60 modelov in odražajo oblikovalske elemente oblačil. Delo združuje virtualne in resnične elemente, ki dopolnjujejo modno revijo.

The Recognition

About the Železna nagrada A' Design Award

The Magic Ship Of The Orient Multimedijski videi je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od The Magic Ship Of The Orient Multimedijski videi se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si The Magic Ship Of The Orient Multimedijski videi zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work is from a 30 minute grand fashion show held during the 2023 World Design Capital Conference. The video on stage depicts a large ship that integrates elements of Eastern traditional culture, immersing the audience in a magical space. The design team used 3D animation, naked eye 3D, and AIGC technology to present the video on an 80 meter wide U-shaped screen and a top array screen, dynamically presenting the inspiration elements of fashion designers and performing simultaneously with over 60 pieces of clothing, boldly reconstructing the stage scene.
Dimensions & Packaging: A massive U-shaped screen (8000cmx700cm)
A top array screen (1150cmx1150cm)
Naked-eye 3D technology
Tags: Fashion show, Stage multimedia, AIGC, Digital art
Production Technology: Three-Dimensional Animation and AIGC
Design Challenge: The primary difficulty of this project lies in the coordination among diverse professions and the manageability of AIGC.
Research: This project is a multimedia fashion show that will be one of the main performances during the 2023 World Design Capital Conference. It is the result of collaborative research and creation by teachers and students from various design majors at universities, including visual communication design, digital media art, fashion design, performance, artificial intelligence, music, and dance. The purpose of this work is to reinterpret local culture and showcase the achievements of young designers to the world through integrated performances. The video primarily uses technologies such as Three Dimensional Animation, AIGC, and Naked-eye 3D.

This work expresses the imagination of "Eastern fashion" to the world through the reconstruction and interpretation of traditional elements. It emphasizes the balance between inheritance and innovation in digital scenarios. The runway uses a large number of digital art expression methods, integrating digital clothing with natural elements and Eastern cultural elements, and walking through a 270-degree immersive circular giant screen. Being immersed in it is like entering the gate of the fashion metaverse, presenting a style of virtual and real fusion and future retro. The performance reflects the cross-disciplinary and interdisciplinary creative state of young designers in Shanghai. This event has helped release over 60 sets of cutting-edge designer works, received coverage from over a dozen media outlets, and conducted global live broadcasts, gaining widespread social attention. We have made positive contributions to promoting emerging fashion forces to a larger stage and attracting industry and market attention.
Inspiration: The stage featured a colossal spacecraft named The Magic Ship of The Orient, which was made up of Chinese fans, Pipa, and engines. The dynamic landscape painting, phoenix, Chinese gardens, Shikumen, and contemporary Shanghai were depicted in a surreal space. The stage background of the fashion show created an astonishing immersive experience, while the giant animations generated by AIGC synchronously echo more than 60 sets of real models.
Project Duration: The creativity and production of this project started in Shanghai in July 2023, and after completion, it was performed at the main venue of the World Design Capital Conference in Shanghai in September 2023.
Operation Flow: This multimedia fashion show is performed every autumn in Shanghai, and this is the version of the 2023 World Design Capital Conference. By being invited to watch live, the experience will be very stunning, but it can also be watched online through global live streaming.
Patents: none
Team Members: Director/Art Director:Wu Liang
Fashion Planning:Luo Jingjie
Executive Director:Yuan Qinying
Editing:Gao Xiangneng
AIGC:Meng Shengyu
AIGC:Fu Jie
3D Modeling:Zhang Xiaohan
3D Modeling:Qian Long
3D Modeling:Huang Yaxuan
3D Modeling:Xu Xinni
Image Credits: none