Si Shengsheng Darilni set magnetov – avtor Peng Gao, Mian Wu and Yixuan Wu

Delo Si Shengsheng Darilni set magnetov avtorja Peng Gao, Mian Wu and Yixuan Wu je izjemno cenjeni dobitnik prestižne nagrade 2026 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje darilnih artiklov.

ŽeleznaDarilni artikli· 2026

Si Shengsheng Darilni set magnetov

avtor/ica: Peng Gao, Mian Wu and Yixuan Wu

Naročnik: The China Media Group Spring Festival Gala

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Darilni artikli

4,693

Potrjeni dobitnik nagrade

Preverite status nagrade za #174634

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Si Shengsheng Darilni set magnetov

Si Shengsheng je darilni set magnetov, ustvarjen za kitajski pomladni festival in leto kače. Set vsebuje štiri nalepke za hladilnik, pri čemer vsaka nalepka nosi svojevrstno voščilo, kot so sreča, bogastvo in užitek ob dobri hrani. V kitajski kulturi kača predstavlja prenovo in kontinuiteto skozi svoje naravne cikle hibernacije in levitve. Oblikovanje združuje kačo z ruyijem, tradicionalnim simbolom dobre sreče, s čimer se bitje, ki vzbuja strah, spremeni v prijazno maskoto. Nalepke je mogoče pritrditi na katero koli magnetno površino in jih poljubno razporediti.

Priznanje

O nagradi Železna nagrada A' Design Award

Si Shengsheng Darilni set magnetov je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Si Shengsheng Darilni set magnetov se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Si Shengsheng Darilni set magnetov zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The Refrigerator Sticker Gift Set features four charming versions of Si Shengsheng, the mascot of the China Central Television Station's 2025 Spring Festival Gala, celebrating the Year of the Snake. Inspired by the traditional Chinese ruyi, a ceremonial object symbolizing good fortune, the main character has been reimagined as a lively little turquoise snake. This set includes four distinct designs, each representing a joyful blessing: happiness, wealth, and the cheerful spirit of foodie.
Dimenzije in embalaža: 250*250*30
Oznake: Refrigerator Sticker Gift Set，Chinese Spring Festival，Mascot Snake
Proizvodna tehnologija: CNC,Stamping manufacturing, Epoxy resin coating
Oblikovalski izziv: The snake is often perceived as a fearsome creature, making it a challenge to transform it into a culturally rich and auspicious New Year gift. By merging the snake with the form of the ruyi, we created a theme of "Auspiciousness and Endless Vitality." The head design incorporates elements from the earliest known ruyi artefact, a Tang dynasty gilt ruyi, with its cloud-shaped tip reinterpreted as the head contour and spiral facial ornament. Additional features such as the brows, eyes, and nose were inspired by the bronze snake from the renowned Sanxingdui site. Each design detail is grounded in archaeological evidence and reimagined through contemporary visual language, with a playful and endearing transformation of form.
Raziskave: This design draws on desktop research and artefact studies. We explored serpent worship in Chinese tradition and analysed snake-related artefacts and the evolution of the ruyi motif. The Sanxingdui bronze serpent and the Famen Temple ruyi were chosen as key references. Field research at the Palace Museum informed our understanding of ruyi ornamentation and craftsmanship, which were then translated into decorative elements for the snake’s body in the design.
Inspiracija: The core of this design lies in transforming the traditionally unwelcomed image of the snake into a festival mascot and a New Year gift. In Chinese culture, the snake, due to its natural cycles of hibernation and shedding, symbolises renewal and the continuity of life. Drawing inspiration from ritual objects associated with traditional serpent worship, the design merges the form of the snake with that of the ruyi, creating a mascot and gift set.
Trajanje projekta: The project began in Zhuhai in September 2024 and was completed in Beijing in January 2025. It was subsequently exhibited and sold in Beijing, Shanghai, and 35 other cities across China, and was also presented as a gift to the United Nations Headquarters in New York and Tokyo University.
Potek delovanja: The Refrigerator Sticker Gift Set is designed primarily as a New Year gift. The recipient opens the package and peels the backing off each sticker. The stickers are then applied to any magnetic surface, such as a refrigerator door, iron door, or a dedicated magnetic display wall. The four designs can be arranged freely in any combination according to personal preference. Compact yet culturally meaningful, the set functions not only as a decorative item but also as a collectible object, offering the recipient a versatile and lasting way to celebrate the festive season.
Člani ekipe: Design director: Peng Gao
Main designer: Mian Wu
Main designer: Yixuan Wu
Product designer: Shuai Gong
Design assistant: Hejia Chen
Design assistant: Zihong Zhao
Design assistant: Yiting Chen
Design manager:Xu liang
Zasluge za slike: #1: Photographer Evan, Variations, 2025
#2: Photographer Evan, Variations, 2025
#3: Photographer Evan, Variations, 2025
#4: Photographer Evan, Variations, 2025