Nowy Styl Razstavni prostor – avtor Konarski and Bzowski Piotr Duraj

Delo Nowy Styl Razstavni prostor avtorja Konarski and Bzowski Piotr Duraj je izjemno cenjeni dobitnik prestižne nagrade 2026 Zlata nagrada A' Design Award v tekmovalni kategoriji Sejemska arhitektura, interierji in oblikovanje razstavnih prostorov.

ZlataSejem· 2026

Nowy Styl Razstavni prostor

avtor/ica: Konarski and Bzowski Piotr Duraj

Naročnik: Konarski & Bzowski

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Sejem

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Preverite status nagrade za #177128

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Dizajn

O dizajnu Nowy Styl Razstavni prostor

Nowy Styl je razstavni prostor, ustvarjen za predstavitev pisarniškega pohištva na sejmu. Stojnica obsega 607,5 kvadratnih metrov in sledi načelom biofilnega oblikovanja. Njena zasnova temelji na metafori drevesa, izraženi skozi grajene objekte. Ventilatorji ustvarjajo nežen vetrič, ki poživlja prostor, medtem ko topla osvetlitev spominja na sončno svetlobo, ki prehaja skozi listje. Oblikovanje postavlja človeško izkušnjo pred neposredno prodajo. Namen je pokazati, kako lahko delovno okolje podpira dobro počutje, zmanjšuje stres in izboljšuje osredotočenost.

Priznanje

O nagradi Zlata nagrada A' Design Award

Nowy Styl Razstavni prostor je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Nowy Styl Razstavni prostor se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Nowy Styl Razstavni prostor ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: For Orgatec 2024, Nowy Styl presented an anthropological experiment in workplace wellbeing. As a brand specializing in office furniture, the company aimed to showcase its products from an entirely new perspective. The radical concept addressed a fundamental human paradox — the simultaneous yearning for nature and the need for controlled environments. Despite technological progress, Nowy Styl recognized that people still crave a primal connection with the natural world.
Dimenzije in embalaža: The stand is 607,5 square metres.
Oznake: fair, wellbeing, nature, personification, control, instinct
Proizvodna tehnologija: In our design process, we drew inspiration from the metaphor of a tree, manifesting this concept through the physical objects we created. To enhance immersion and create an otherworldly experience, we incorporated motion using fans, simulating a gentle breeze that animated the environment. This movement not only brought dynamism to our designs but also fostered a sense of tranquility.
The implementation of warm lighting was crucial in evoking the sensation of sunlight filtering through leaves. This strategic lighting choice added depth and warmth to the surroundings, enhancing the overall atmosphere.
Oblikovalski izziv: Mind seeks comfort and patterns that can lean on, because it feels safe. Moment when we go beyond our comfort zone isn't pleasant, but only by doing so, we can grow. This project rejected trade fair norms twice over: first by involving non-design teams in creation, then by prioritizing human experience over hard selling. The stand didn't just showcase furniture; it demonstrated how workspaces could (and should) make us feel.
Raziskave: Our design research for the Nowy Styl project was rooted in understanding the profound impact of urbanization on mental health and well-being. We utilized various design tools and technologies, including 3D modeling software, mood boards helped us curate materials and colors that resonate with nature. We also created a lot of mockup projects to ensure good quality and translation from idea to reality.
Inspiracija: Inspiration for our project arose from the increasing disconnection from nature due to urbanization, impacting mental health and creativity. Focusing on biophilic design, we aimed to integrate natural elements to promote well-being, reducing stress and enhancing focus. We collaborate with AI paradoxically - became a creative process in which we needed to balance technology with our human intuition. Our task was to transform preliminary abstract visions into concrete, tangible solutions.
Trajanje projekta: The project was designed in July and August 2024, and it's exhibited on Orgatec 2024 in Cologne, Germany.
Potek delovanja: Focusing on the human experience through design not only improves employee retention and satisfaction but can also lead to better organizational outcomes due to motivated and engaged employees. Here, we created that perfect balance between the comfort of wilderness and unpredictability.
Člani ekipe: Designer: Artur Suchan
Designer: Piotr Duraj
Project Managers: Sebastian Duda, Daniel Konarski, Jaroslaw Bzowski
Zasluge za slike: Image #1: Photographer Michal Jaworski, Orgatec, 2024.
Image #2: Photographer Michal Jaworski, Orgatec, 2024.
Image #3: Photographer Michal Jaworski, Orgatec, 2024.
Image #4: Photographer Michal Jaworski, Orgatec, 2024.
Image #5: Photographer Michal Jaworski, Orgatec, 2024.