Nextgen Sme Primarna funkcija: Figitalna izkušnja uvajanja strank – avtor Akbank Service Design Team

Delo Nextgen Sme Primarna funkcija: Figitalna izkušnja uvajanja strank avtorja Akbank Service Design Team je izjemno cenjeni dobitnik prestižne nagrade 2026 Srebrna nagrada A' Design Award v tekmovalni kategoriji Meta, strateško in storitveno oblikovanje.

SrebrnaStoritev· 2026

Nextgen Sme Primarna funkcija: Figitalna izkušnja uvajanja strank

avtor/ica: Akbank Service Design Team

Naročnik: Akbank T.a.Ş

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Storitev

30,506

Potrjeni dobitnik nagrade

Preverite status nagrade za #181933

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Nextgen Sme Primarna funkcija: Figitalna izkušnja uvajanja strank

Besedilo knjige: Ekipa za oblikovanje storitev Akbank je digitalizacijo strank in raznolike izdelke združila na eni platformi s figitalnim pristopom za dostop zunaj poslovalnic. Za razliko od konkurentov so prilagojeni sklopi več izdelkov ponujeni v enem samem toku, prek katerega je omogočena digitalna aktivacija do 7 izdelkov. Papir in fizična prisotnost sta odpravljena z digitalnim odobravanjem pogodb, ki je predstavljeno kot njihova prva inovacija na področju mobilne uporabe. Uporabljen je prodajni model, ki temelji na nagradah, da bi povečali tako globino odnosa s strankami kot tudi učinkovitost prodaje.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Nextgen Sme Primarna funkcija: Figitalna izkušnja uvajanja strank je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Nextgen Sme Primarna funkcija: Figitalna izkušnja uvajanja strank se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Nextgen Sme Primarna funkcija: Figitalna izkušnja uvajanja strank je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: We integrate customer digitization and diverse products on one platform with a "phygital" approach for access outside branches. Unlike competitors, we offer personalized multi-product bundles in a single flow, enabling activation of up to 7 products digitally. Our "first point of mobile use" innovation eliminates paper and physical presence through digital contract approvals. We employ a reward-based sales model to increase both customer relationship depth and sales efficiency.
Dimenzije in embalaža: Based on the insights we gained from the research, we prepared wireframes and prototypes, designed an end to end, simple, functional, sales-focused, and user-friendly interface that aligns with Akbank's design language. Also, we worked with the goal of an understandable and guiding language and established a tone of voice. The design turns complex multi-product banking processes into a streamlined, easy-to-use and coordinated experience.
Oznake: #E2EZeroBasedDesign #E2EServiceAndExperienceDesign #HolisticSMEBanking #NextGenBankingSolution
Proizvodna tehnologija: The experience was shaped through research with approximately 300 SME customers and relationship managers, supported by more than 20 workshops and 3,000 feedback points. These insights showed that SMEs and RMs needed faster, clearer and more integrated onboarding and sales processes. The interface therefore uses guided flows, progressive disclosure and a clear visual hierarchy to support multi-product decisions within a single journey.
Oblikovalski izziv: The main challenge was simplifying complex and regulation-driven banking processes without losing trust or compliance. The service needed to balance automation with human support, while working consistently across branch, mobile, and out-of-branch contexts. Another challenge was ensuring adoption by both SMEs and relationship managers with different levels of digital maturity, while aligning multiple internal teams around a shared service vision.
Raziskave: The research aimed to understand how SMEs and relationship managers experience onboarding and product sales in daily banking operations. The main goal was to reduce complexity while enabling faster and more confident decision-making. The study combined interviews, workshops, journey reviews, and feedback analysis with over 300 SME customers and relationship managers. The findings highlighted fragmented processes and high workload. These insights directly shaped a phygital service model that improved efficiency, clarity, and real business outcomes.
Inspiracija: Our mission is to revolutionize SME banking by merging digital speed with human-centric service. SMEs face economic and bureaucratic challenges, so created a phygital ecosystem that integrates digitization and product diversity. By making banking a proactive partner, SMEs gain a competitive edge and lower costs through efficient, automated processes. Available on while our customers need us and providing solutions with paperless, automated flows with E2E digital integrated solutions.
Trajanje projekta: The design of project started in February 2023 and finished in August 2023 in Turkey, and was realised in January 2025.
Patenti: Copyrights belong to Akbank T.A.Ş, 2026.
Člani ekipe: Service Design and Process Development Team, Staff Channel Design Team
Zasluge za slike: Image #1: Illustrator, Akbank Design Studio, 2026.
Image #2: Illustrator, Akbank Design Studio, 2026.
Image #3: Illustrator, Akbank Design Studio, 2026.
Image #4: Illustrator, Akbank Design Studio, 2026.