Jojo Igrača s spremljevalcem z umetno inteligenco by Jingdong Own - Brand Design Team is a highly esteemed winner of the very prestigious 2026 Srebrna nagrada A' Design Award in Oblikovanje igrač, iger in izdelkov za prosti čas Competition Category.

SrebrnaIgrače· 2026

Jojo Igrača s spremljevalcem z umetno inteligenco

by Jingdong Own - Brand Design Team

Srebrna nagrada A' Design Award Winner in Igrače Category

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Verified Award Winner

Verify Award Status for #182673

View at A' Design Award Press Release Award Badge

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The Design

About Jojo Igrača s spremljevalcem z umetno inteligenco

Jojo je igrača s spremljevalcem z umetno inteligenco za otroke. Mehko telo je izdelano iz recikliranih plišastih materialov. Glasovni sistem podpira pogovore v več jezikih. Funkcija spomina omogoča, da Jojo sčasoma razvije edinstveno osebnost. Majhen zaslon prikazuje čustvena stanja z animiranimi očmi. Silikonska plast okoli elektronskih delov ohranja igračo mehko na dotik, odprtine v plasti pa omogočajo, da mikrofon in zvočnik delujeta jasno. Jojo meri 10,5 krat 9,5 krat 10,5 centimetra, tehta 159 gramov in ga je mogoče nositi kot nosljiv dodatek.

The Recognition

About the Srebrna nagrada A' Design Award

Jojo Igrača s spremljevalcem z umetno inteligenco je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Jojo Igrača s spremljevalcem z umetno inteligenco se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Jojo Igrača s spremljevalcem z umetno inteligenco je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: JOJO is an AI Electronic Pet centered on emotional bonding. The product is crafted from recycled plush toy materials and is powered by the Joyinside AI system, supporting multilingual conversations. Its advanced AI memory core enables it to develop a unique personality.A clear display vividly expresses emotional states through animated eyes.Compact in size, it can be carried as a wearable accessory. JOJO delivers long-term developmental companionship, bringing warmth and humanity to technology.
Dimensions & Packaging: 10.5×9.5×10.5cm 159g
Tags: AI,Electronic Pet ,Plush Toy
Production Technology: Powered by the Joyinside AI Intelligent Engine, it serves as an intelligent children’s toy integratingstory companionship, interactive learning and emotional competency enlightenment, made fromrecycled plush toy materials.
Design Challenge: For AI companion plush toys, balancing soft touch and electronic hardware integration is key. Electronic modules (microphones, speakers, main control movements) take up internal space; improper structure can make the interior hard, affecting hugging comfort, while overly thick filling may block modules and hinder voice interaction.
A soft silicone interlayer is added to the movement structure as a buffer, reducing hardware-induced hard touch and enhancing hugging experience. Acoustic openings in the silicone layer ensure normal audio reception and emission of microphones and speakers.
Additionally, a long-pile plush outer layer, similar to a professional microphone dead cat, disperses air flow, reduces noise and interference, stabilizes voice reception, and improves interaction experience.
Research: Studies have shown that comfort objects can effectively help children transition from dependence on their mothers to independence, alleviate separation anxiety and provide psychological security. More than 60% of children form emotional attachments to transitional objects such as plush toys, which can ease separation anxiety and offer emotional security. With the development of AI, emotionally interactive companion robots can be new emotional partners for children. Via natural language interaction, emotional feedback and long-term memory, they provide continuous emotional support and interaction, enabling JOJO to redefine children’s companionship in the digital age.
Inspiration: This project integrates the brand’s iconic red-dot logo concept with the story of Rudolph the Red-Nosed Reindeer. It draws inspiration from the metaphor of emotional guidance within the story—small yet steadfast, gentle yet powerful, capable of offering comfort and reassurance in moments of loneliness. The design transforms AI from a purely functional tool into an emotionally perceptible presence.
Project Duration: Started in Beijing and Shanghai in China 2026
Operation Flow: Pair via APP Bluetooth, enter the WiFi/personal hotspot to connect to the Internet. After connection, wake it up by voice saying Hello JOJO, then you can have a dialogue.
Team Members: JingDong Own-Brand Design Team