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Joy Ročni mešalnik by Yasemin Ulukan

Joy Ročni mešalnik by Yasemin Ulukan is a highly esteemed winner of the very prestigious 2020 Bronasta nagrada A' Design Award in Oblikovanje gospodinjskih aparatov Competition Category.


BronastaGospodinjski aparat· 2020

Joy Ročni mešalnik

by Yasemin Ulukan

Client: Senur Elektrik Motorları San Tic AS, Brand Name: Arnica

Bronasta nagrada A' Design Award Winner in Gospodinjski aparat Category

Colors

The Design

About Joy Ročni mešalnik

Joy s svojo ergonomsko zasnovo gumbov in udobnim oprijemom izpolnjuje vsa pričakovanja visokokakovostnega ročnega mešalnika. Motor modela z močjo 1200 W in dvostopenjsko regulacijo hitrosti učinkovito opravi funkcijo mešanja v najkrajšem možnem času. Zahvaljujoč mešalnemu nastavku iz nerjavečega jekla lahko enostavno zdrobi in zmelje sadje in zelenjavo brez razpršitve naokoli. Zahvaljujoč dvojni metlici in posodi za sekljanje z dvojnimi rezili se podvojita tako zmogljivost izdelka kot tudi užitek pri preživljanju časa v kuhinji.

The Recognition

About the Bronasta nagrada A' Design Award

Joy Ročni mešalnik je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Joy Ročni mešalnik se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Joy Ročni mešalnik sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Joy blender allows you to easily perform your whisking, chopping and shredding tasks ,thanks to its ergonomic design and technical features. With its stainless steel blades , double beater unit and extra durable bowl, many recipes can be prepared in seconds. The Joy Hand Blender Set stands out with its practical details and elegant look. Easy-to-grip handle and Easytouch buttons make your work easier in the kitchen with dishwasher-safe accessories.
Dimensions & Packaging
Gift box dimensions 20cm x14cmx 43cm
Tags
hand, blender , ergonomy , chopper , mixer
Production Technology
Safe Food Contact Materials are used in all stages of the production.
Design Challenge
We have to ensure that on off and speed adjustment button is placed on the most ergonomic spot that should be very easily operated but on the other hand it should not be operated by accident. It was a big challenge to meet the ergonomic needs with the safety standards.
Research
In the development phase of Joy , hundreds of prototypes for chopping system has been made and tested in the laboratories. As a result of those researches, the high efficient antisplash feature, which allows the materials blend homogeniously in a better way without splashing , has been developed . After the researches in R&D department, all parts of the blender are designed so that they can be assembled -reassembled very quickly and with a minimum error rate.
Inspiration
Joy brings a new approach to ergonomic features of the hand blenders.More than fifty prototypes were made and tested to ensure the most convenient way of gripping the motor unit. The Easytouch button gives the user to adjust the speed with one finger touch.
Project Duration
The project started in 2018 April in Istanbul and will be launched in market in June 2019
Operation Flow
The main body of the hand blender consists of two main parts. We used a specially designed 2k injection method for this product to be able to combine two different materials in one part. The soft touch material used on the upper side of the main body ensures a comfortable grip and gives a safe feeling.Also , thanks to the double tap button mechanism design, the user can choose between two different speed by pushing only one button.
Team Members
Senur Design Center

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