Butterfly Sedež za letalo by James Lee is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Oblikovanje vozil, mobilnosti in transporta Competition Category.

SrebrnaVozila· 2020

Butterfly Sedež za letalo

by James Lee

Client: Butterfly Flexible Seating Solutions Limited

Srebrna nagrada A' Design Award Winner in Vozila Category

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Verified Award Winner

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The Design

About Butterfly Sedež za letalo

Butterfly je prilagodljiv sistem letalskih sedežev, ki omogoča preoblikovanje med sedeži premijskega ekonomskega razreda in ležalnimi apartmaji poslovnega razreda. Vsak apartma Butterfly vsebuje dva nagibna sedeža, zamaknjena drug glede na drugega, oba sedeža skupaj pa se prodajata kot premijski ekonomski razred. Kabinsko osebje lahko sedež ob oknu obrne in oblikuje stransko ležišče, s čimer ustvari apartma poslovnega razreda za enega potnika. Z obračanjem tudi sedeža ob prehodu nastane velika ravna površina za spanje. Sistem operaterjem omogoča prilagajanje kabine spreminjajočemu se povpraševanju in učinkovito izrabo talne površine.

The Recognition

About the Srebrna nagrada A' Design Award

Butterfly Sedež za letalo je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Butterfly Sedež za letalo se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Butterfly Sedež za letalo je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Butterfly is a flexible aircraft seating system that allows instant transformation between premium economy and business class flatbed suites. The concept enables operators to adjust their cabin configuration to real-time market changes, allowing them to make efficient use of valuable floor-space, increase aircraft utilization and reduce business risk. It also gives passengers new ways to configure their own space, whether it is a cosy private retreat or a family-friendly social space.
Tags: Aircraft Seating, Flexibility, Transform, Airline, Business class, Premium Economy
Inspiration: Demand is never constant, yet aircraft configurations are usually fixed. As a passenger, I often noticed wasted space on flights. Sometimes economy class is overbooked but business class is rather empty, sometimes the opposite occurs. And as someone who have once worked in an airline, I reckon the need for an adaptable seat that can react to changing market demand. The implication to the operational efficiency is transformative, much like a caterpillar transforming into a butterfly.
Project Duration: The project started in 2014 in Hong Kong and is still ongoing.
Operation Flow: Each Butterfly suite is made of two reclining seats staggered relative to each other. When both seats are used, they are sold as premium economy class. Airline crew can flip the window seat over to form a side couch, which turns it into a long-haul business class suite for one passenger. When the aisle seat is flipped over as well, it forms a flat surface continuous with the side couch, which together forms a large sleeping surface long enough for a passenger to lie flat diagonally.
Patents: Patented
Team Members: James Lee
Vincent Tam
Lars Rinne