Seotun Saram Vmesnik mobilne aplikacije by Donggyun Kang

Seotun Saram Vmesnik mobilne aplikacije by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 Železna nagrada A' Design Award in Oblikovanje mobilnih tehnologij, aplikacij in programske opreme Competition Category.

ŽeleznaMobilno· 2020

Seotun Saram Vmesnik mobilne aplikacije

by Donggyun Kang

Client: Seotun Saram

Železna nagrada A' Design Award Winner in Mobilno Category

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Verified Award Winner

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Colors

The Design

About Seotun Saram Vmesnik mobilne aplikacije

Seotun Saram je vmesnik mobilne aplikacije, ki povezuje ljudi, ki iščejo psihološko svetovanje, s kvalificiranimi strokovnimi svetovalci. Ime se nanaša na nekoga, ki še ni izurjen, storitev pa sledi ideji, da vsak začne nerodno. Pravljica na preprost način razloži postopek svetovanja uporabnikom, ki s svetovanjem niso seznanjeni. V zgodbi se pojavita dva lika: Seotun, blodeči iskalec pomoči, in Gobukki, počasen, a zanesljiv svetovalec. Topli papirni teksturi, nočno modri toni neba in ročno risane ikone oblikujejo vizualno identiteto.

The Recognition

About the Železna nagrada A' Design Award

Seotun Saram Vmesnik mobilne aplikacije je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Seotun Saram Vmesnik mobilne aplikacije se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Seotun Saram Vmesnik mobilne aplikacije zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' They made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimensions & Packaging: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Tags: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Production Technology: They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Design Challenge: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Research: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiration: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. They wanted people to get good counseling service through this and hoped their life to be warmer.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: They wanted to enable clients to get skilled counseling in a safer setting.They tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim