Poznan Marathon Medal Promocijska animacija by Artmask Group

Poznan Marathon Medal Promocijska animacija by Artmask Group is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Oblikovanje filmov, videov in animacij Competition Category.

SrebrnaFilm· 2020

Poznan Marathon Medal Promocijska animacija

by Artmask Group

Client: PKO Poznań Marathon

Srebrna nagrada A' Design Award Winner in Film Category

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Verified Award Winner

Verify Award Status for #94314

Raziščite več Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Poznan Marathon Medal Promocijska animacija

Medalja poznanjskega maratona je promocijska animacija, ustvarjena za predstavitev medalje dvajsetega maratona PKO Poznan. Animacija prikazuje majhne elemente, ki se združujejo v medaljo, pri čemer vsak element simbolizira eno leto zgodovine maratona. Na traku medalje so natisnjene zgodovinske fotografije z vseh izvedb dogodka, razvrščene po kronološkem vrstnem redu. Medalja meri 80 krat 80 krat 7 milimetrov in je ulita iz jekla in srebra. Animacija je bila izdelana v ločljivosti 4K, da bi spodbudila prijave na jubilejni tek.

The Recognition

About the Srebrna nagrada A' Design Award

Poznan Marathon Medal Promocijska animacija je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Poznan Marathon Medal Promocijska animacija se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Poznan Marathon Medal Promocijska animacija je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The original idea of presenting medals for the competitors of the 20 PKO Poznan Marathon. The animation was to encourage registration for the jubilee marathon and run 42.195 km to win a medal.
Dimensions & Packaging: medal dimensions: 80mm x 7mm x 80mm. Medal cast in steel and silver.
Video Presentation Resolution: 4K
Tags: animation, medal, poznan marathon, 3d animation
Production Technology: Houdini
Adobe After effects
Adobe Premiere
3d Studio MAX
Photoshop
Design Challenge: The most difficult part of the project is to create a unique animation scenario presenting the ideas of the medal design and the 20 years of the Poznan Marathon placed in it. In addition, a short time for implementation from the script to the finished animation.
Research: Based on attempts to present the medal in the form of animations started in 2018, we have found that presenting both the medal and the T-shirt for Marathon in the new form of professional Animation that all runners are waiting for positively increases the number of runners. After presenting the Animation with a medal and a T-shirt, the number of people registered in the marathon increased over 15%.
Inspiration: The idea to create the animation and design of the medal was 20 years of the history of the Poznan Marathon. The small elements that make up the medal symbolize each year. The medal's lanyard is printed with historical photos from all marathon editions arranged in chronological order.
Project Duration: The project started in August 2019 and finished in September 2019 in Poznan.
Operation Flow: A new way of presenting a marathon medal.
Team Members: Mateusz Kowalski
Wojciech Czub
Image Credits: Image #1: Creator Mateusz Kowalski, front-view, 2019. Image #2: Creator Mateusz Kowalski, rear-view, 2019. Image #3: Creator Wojciech Czub, full-view, 2019. Image #4: Creator Mateusz Kowalski, realisation, 2019. Image #5: Creator Mateusz Kowalski, lanyards, 2019.
Video Creadits: Creator Mateusz Kowalski, medal-animation, 2019