Pass On Fotografska serija by Eduardo Dulla

Pass On Fotografska serija by Eduardo Dulla is a highly esteemed winner of the very prestigious 2020 Bronasta nagrada A' Design Award in Fotografija in obdelava fotografij Competition Category.

BronastaFotografija· 2020

Pass On Fotografska serija

by Eduardo Dulla

Client: Eduardo Dulla

Bronasta nagrada A' Design Award Winner in Fotografija Category

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Colors

The Design

About Pass On Fotografska serija

Pass On je fotografska serija, zgrajena okoli podobe sporočila, zapečatenega v steklenici. Vsaka fotografija je navdihnjena z eno samo besedo, kot sta upanje ali bratstvo, in to besedo predstavlja skozi njen pomen ali skozi resničen dogodek. Isti trije elementi – sporočilo, steklenica in voda – se pojavijo na vsaki podobi, vendar je vsaka tema obravnavana na drugačen način. Za fotografije so bili zgrajeni scenografije, posebni akvariji in specifični mehanizmi. Digitalne podobe združujejo interferenco in stapljanje slik ter so natisnjene z brizgalnim tiskom na bombažni papir.

The Recognition

About the Bronasta nagrada A' Design Award

Pass On Fotografska serija je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Pass On Fotografska serija se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Pass On Fotografska serija sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This photographic project seeks to present and represent "words" in a photograph, combining the literal and the subjective.
Dimensions & Packaging: digital photography, printed with inkjet on cotton paper the photographs have variable format, long side about 800mm
Tags: message in a bottle, photo digital, photo manipulation, mankind,
Production Technology: Photos made with Canon digital camera and lenses. In studio, lighting equipment from Broncolor, Elinchron, Arri and Dedolight was used. All photos of this series have interference and image fusion.
Design Challenge: The same elements were used, message, bottle and water in all images but the themes were treated differently, make viable the means of production and adapted to the meaning or inspiring event of the photo.
Research: Each photo in this series is inspired by a word and, to represent it, has been chosen, an event or its own meaning.
Books, movies, newspaper news, served as a reference for the realization of this project.
Then the idealization of the image, the roughs in drawings and from there the effective and specific production for each photo.
Experiments were performed, set designs were built, special aquariums were set up, specific mechanisms were created for these photos.
Inspiration: The initial idea of this series of photographs is the story about the isolated castaway throwing overboard its perhaps ultimate distress call.
Despair? It can be considered one of the greatest displays of hope possible.
The photos of the messages on the bottles were inspired by their very meaning or a specific event such as "Same Blood" for terrorist attacks in Paris; "Reverse of Courage" for the terrible disasters in Mariana and Brumadinho.
Project Duration: The project started in July 2017 and is yet in progress.
Operation Flow: The photos were taken with the intention of proposing reflection on our attitudes towards the message written inside the bottle, questioning whether these messages are really important and worth sharing.
Team Members: Collaborator and set designer:Regiane Mancini.
Collaborator:Judite Scholz.
photography assistant:Tiago Matos.
image handling and manipulation: Adilson Tucão.
image handling and manipulation: Jujuba Digital.
Image Credits: all photos Eduardo Dulla