Differ

Gudao is a design studio of Jiangsu Guaizuo Cultural Creativity Co., Ltd. This team is addicted to not only design but also Chinese traditional culture. To express the attitude of life which is in pursuit of humanism in oriental culture Gudao uses the cultural elements in product design. Specifically the studio works on housewares and furniture design, these can be given more spiritual needs. Design of Gudao is to present how people like them think and express their views of culture and beauty.

Ustvarjalno delo Differ je počastila mednarodna nagrada A' Design Award & Competition na področju Pohištvo, Razsvetljava in Kuhinjska posoda. Dosežki Differ vključujejo 4 nagrade A' Design Award, ki jih krona Srebrna nagrada A' Design Award. Differ je bil večkrat nagrajen v kategoriji Pohištvo. V natečaju je Differ sodeloval anonimno, mednarodna velika žirija uveljavljenih akademikov, oblikovalskih strokovnjakov in medijskih predstavnikov pa je odločala s slepim strokovnim pregledom.

Vse nagrade so bile podeljene v izdaji 2017 - 2018 natečaja A' Design Award & Competition. Differ nosi naslov Prihodnji Profesionalec v sistemu World Design Rating. Designers.org uvršča Differ med nagrajene ustvarjalce iz Kitajska.

DIFFER is a brand created by Jiangsu Guaizuo culture and creative Co., Ltd., aiming at housewares and furniture design and customizing cultural office supplies and gifts.
Gudao design studio is the core design department.