Flame Tafaoga Tafaoga Polokalama by Artur Konariev

Flame Tafaoga Tafaoga Polokalama by Artur Konariev is a highly esteemed winner of the very prestigious 2020 A' Design Award Uʻamea in Mamanu Fe'avea'i Competition Category.

UʻameaFe'avea'i· 2020

Flame Tafaoga Tafaoga Polokalama

by Artur Konariev

Client: Wadoo. Product Design Agency

A' Design Award Uʻamea Winner in Fe'avea'i Category

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Verified Award Winner

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Colors

The Design

About Flame Tafaoga Tafaoga Polokalama

Faia o le Flame mobile app, Wadoo. au e faʻamoemoe e faʻatosina maia le app mo tagata faʻaaoga. O lea, Wadoo. tagata tomai faapitoa na o mai ma se faigofie ae manaia galuega o le faia o paga e tusa ai ma musika musika. Lenei faʻaogaina maua ai tagata faʻaaogaina se lautele lautele o avanoa e fegalegaleai ai ma le talosaga. Ioe, o le sini galuega tumau feiloai ma tagata fou. Ae peitai, ina ia faia lenei faʻagaioiga fiafia, e mafai e le tagata faaaoga ona filifili se paga e faʻavae i luga o musika fiafia. O lea, e mafai e tagata faʻaaogaina ona amata fesoʻotaʻi e uiga i mea fiafia ma tofo lau faʻasoa i le avefeau ma agai i se aso moni.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Flame Tafaoga Tafaoga Polokalama, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Flame Tafaoga Tafaoga Polokalama e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Flame Tafaoga Tafaoga Polokalama ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Flame is a dating app designed for young people and millennials. In the application, you can find everything related to the dating service and the selection of dates based on musical preferences, starting from choosing a playlist to swipes and correspondence in the messenger. We integrated iTunes and Google Music with the messenger, so now you can share your tunes, listen to them and add them to the services in the playlist. Adding to favorites allows the user to see the profile they may like.
Dimensions & Packaging: We developed a dating mobile application for the IOS platform, 375 px - 812 px, iPhone XR. We also have the prospect of creating a version for the Android platform to reach more users. At the moment, we have developed more than 30 screens with basic features. The characteristics included: Fully Layered; Vectorized; Designed for Sketch App, Figma, InVision Studio, Adobe XD; Styleguide Included; Google Fonts.
Tags: mobile application, tinder, dating, playlist, music, social
Production Technology: We conducted market research and identified the factors for a successful product launch. Created a mind-map and developed the structure and prototypes of the application to make a quality app using human-centered design. The rule we adhere to is that it works, it is functional, it brings profit, and it is not just beautiful. We used good practices of the user interface to create a design that is universal and that users will like.
Design Challenge: Proto-persons. Our user is a lonely person who would like to meet to have a good time. Users will interact with our product throughout the day, but more in the evening, in their free time after studying or working. From the total mass of our users, we distinguished two categories of users: men and women. We worked out two portraits of persons and compared whether any differences should be reflected in the design of the interface.
Research: To develop a dating application that helps bringing people around the world closer. In terms of functionality and information content, it was not inferior to Tinder, Bumble and CMB but it was new and fresh. We needed to engage visitors, perhaps come up with a new feature, since we were going to compete with Tinder, which has millions of followers. We also needed to take into account the fact that users are already used to swipe right for like and left for skip.
Inspiration: The user adds favorite music to the profile. The application analyzes the percentage of coincidences in the musical preferences in the selected radius (in km) and displays relevant profiles. Thus, people whose photos a user sees in the stream have already passed the primary filter and are not random. This should increase the percentage of successful communication acts. Now the factor for making a “like/not like” decision is the user's photo, name, age and the percentage of the playlist coincidences.
Project Duration: The project began in December 2019 in Kyiv. We finished the discovery stage, created product requirements documents and developed the app map and user flow so that we had basic information for our work. It took us 3 weeks. After which we proceeded to the next step in creating low-fidelity wireframes. When we got the rough structure of the application, we went on to develop high-fidelity prototypes and created the UI Design and Design System for component interaction on their basis.
Operation Flow: We used the features identified by the competitors' analysis, namely ease of use, viewing speed, swipe and micro-interaction with the user. We made music preferences the main feature of our application. This adds the percentage of pairs made. Besides, they already have topics for the conversation. It increases the rate of successful meetings. Many people asked to add a feature of favorites so that users could view their profile again.
Image Credits: https://unsplash.com/license