Fido Dido House by 7UP Free Fale Fa'apitoa Fa'aaogaina o Fa'ailoga by PepsiCo Design and Innovation

Fido Dido House by 7UP Free Fale Fa'apitoa Fa'aaogaina o Fa'ailoga by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award Apamemea in Mamanu Fa'alavelave Competition Category.

ApamemeaFa'alavelave· 2020

Fido Dido House by 7UP Free Fale Fa'apitoa Fa'aaogaina o Fa'ailoga

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award Apamemea Winner in Fa'alavelave Category

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Verified Award Winner

Verify Award Status for #100578

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fido Dido House by 7UP Free Fale Fa'apitoa Fa'aaogaina o Fa'ailoga

O le Fale o Fido Dido o se fale fa'ailoga na fausia mo le lua aso i Covent Garden i Lonetona. O le mamanu e liliu ai le lalolagi lanu uliuli ma paepae fa'alua-vaega o le tagata o Fido Dido i totonu o se avanoa fa'atolu-vaega. E savavali atu tagata asiasi i totonu o vaega eseese ua fa'atulagaina, e aofia ai se potu fa'aputuputu ofu fa'ailoga ma se potu teuoloa mea'ai ua fa'atumuina i Fido Flakes. O isi vaega e aofia ai se pusa'aisa mo le fa'amalulu, moega fusi mo le malolo, se puipui fa'atusitusi fa'afegalegaleagai, musika filemu, ma su'ega o oloa. O lenei setiga e a'afia ai le tele o lagona e valaaulia ai malo e malolo ma fa'aola ai le fe'au a le fa'asalalauga.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Fido Dido House by 7UP Free Fale Fa'apitoa Fa'aaogaina o Fa'ailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Fido Dido House by 7UP Free Fale Fa'apitoa Fa'aaogaina o Fa'ailoga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Fido Dido House by 7UP Free Fale Fa'apitoa Fa'aaogaina o Fa'ailoga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The team developed a 3D version of Fido’s 2D black and white world along with a multi sensory experience that brought people into an imagined world for Fido. The idea was to immerse visitors into Fido’s universe, inviting them to feel free to just be, bringing the campaign message to life. Every aspect of the space was carefully considered, from Fido’s closet of iconic outfits to the Fido Flakes in the kitchen pantry.
Inspiration: Celebrating the return of 90s icon Fido Dido, the King of Chill, the PepsiCo Design team partnered with 7UP Free to create the Fido Dido House in London’s Covent Garden. Inviting Londoners to chill like Fido, the two day installation came complete with a fridge cool down, hammock hang outs, an interactive artist doodle wall, soothing nap worthy music, and 7UP Free product sampling.

Read the Press Release