Game Fuel PRO-AM Consumer Experience Fa'ata'ita'iga o Fa'afiafiaga Tu'usa'o by PepsiCo Design and Innovation

Game Fuel PRO-AM Consumer Experience Fa'ata'ita'iga o Fa'afiafiaga Tu'usa'o by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award Auro in Mamanu Fa'alavelave Competition Category.

AuroFa'alavelave· 2020

Game Fuel PRO-AM Consumer Experience Fa'ata'ita'iga o Fa'afiafiaga Tu'usa'o

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award Auro Winner in Fa'alavelave Category

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Verified Award Winner

Verify Award Status for #100581

View at A' Design Award Press Release Award Badge

Colors

The Design

About Game Fuel PRO-AM Consumer Experience Fa'ata'ita'iga o Fa'afiafiaga Tu'usa'o

O le Game Fuel PRO-AM o se fa'afiafiaga ta'aloga tu'usa'o na faia mo se fa'ailoga meainu ma fa'asalalauina i tagata matamata i o latou fale. O lenei fa'afiafiaga na fa'apa'aga ai tagata ta'a'alo fa'apolofesa ma tagata ta'uta'ua e fa'ailoa mai ai se faiga ta'aloga fou e lua fa'asaga i le lua, ma fa'alauiloa ai se apa meainu fou. O le seti o le fale fa'asalalau na fa'amalamalamaina i le lanu mumu ma le lanumoana, o lanu autu ia o le oloa, e fa'atupu ai se fa'aaliga mata'ina ma vavae'ese ai 'au e lua. O mataitusi lapopo'a ma lanu malolosi na maua ai e le avanoa se fa'auigaga fa'aonaponei o ta'aloga. Na mamanuina le seti ina ia manino lelei i luga o le lau i le taimi o le fa'asalalauga.

The Recognition

About the A' Design Award Auro

O le A' Design Award Auro na manumalo ai Game Fuel PRO-AM Consumer Experience Fa'ata'ita'iga o Fa'afiafiaga Tu'usa'o, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Game Fuel PRO-AM Consumer Experience Fa'ata'ita'iga o Fa'afiafiaga Tu'usa'o e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Game Fuel PRO-AM Consumer Experience Fa'ata'ita'iga o Fa'afiafiaga Tu'usa'o e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team conceptualized and worked on the build out for this live event. As a starting point, inspiration was drawn from the major leagues such as Call of Duty World League. It was important that the set translate well on screen to viewers at home. Red and blue, the core GAME FUEL product colors, were used to light the studio in a dramatic way, as well as differentiate the teams. The design of the space focused on a modern interpretation of gaming, leaning into bold typography and color.
Inspiration: The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.

Read the Press Release