Ario Fa'alavelave · 2021
Zhangyan Country Living Festival Primary Function: Avanoa mo Faaaliga
- A' Design Award Ario 2021 in Fa'alavelave
- CLIENT: Tongji Tiandi-Neili Lab
- Estimated Number of Design Views: 49,981
- Verification code 62D4242A6B · Verify this award
Colors
About Zhangyan Country Living Festival Primary Function: Avanoa mo Faaaliga
Book Text: O le Zhangyan Country Living Festival o se avanoa mo faaaliga na faatuina mo se faamoemoe i nuu i tua i Shanghai. O le faatulagaga na fausia mai atigipusa tuai sa faaaogaina mo la'uina o oloa, ia sa faasolosolo, faaputuputu, felaveai ma taamilomilo e fausia ai vaega eseese e faatatau i autu. O se tasi vaega o atigipusa e faapuni ai se vaega mo fonotaga tetele, ae o le isi vaega e faamalamalama ai se vaega mo se maketi. E faaaogaina foi punaoa lafoai a le nuu e pei o laau, vaomago ma utu. O le faasinomaga vaaia e mulimuli i le sitaili Memphis ma faataatia ata faataitai a le nuu o le mauga, vai, i'a ma alalaupapa. O le avanoa mo gaoioiga e aofia ai le 5000 sikuea mita.
About the A' Design Award Ario
O le A' Design Award Ario na manumalo ai Zhangyan Country Living Festival Primary Function: Avanoa mo Faaaliga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Zhangyan Country Living Festival Primary Function: Avanoa mo Faaaliga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Zhangyan Country Living Festival Primary Function: Avanoa mo Faaaliga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.
Press Kit
- Unique Properties
- Urban-rural co-creation innovation experiment initiated by Lou Yongqi, Dean of the D&I, Tongji University, John Sakara, Academician of the RAC, and Aldo Cibic, one of Memphis school founders, to advance practices of sustainable living.
We find the meeting point in various design fields through the exploration of cross-boundary thinking, thereby integrating design concepts to help brands systematically output.
Taking brand culture "innovation" and "sustainable" as the core spirit for the design. - Dimensions & Packaging
- The visual system design includes 5000 square meters of activity space.
- Tags
- Innovation，sustainable，Memphis，integrating design
- Production Technology
- The construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
- Design Challenge
- In order to fit the project proposition of "sustainable development", the space design is creatively combined with the original resources of the site. With the vitality given by design, its sustainability can be re stimulated; with the reuse of materials, a recyclable overall system can be established to reduce waste. The project market constructed with vitality system publicizes the concepts of "everything has an afterlife", "everything makes the best use of" and "each has its own place".
- Research
- Based on the project design background, the design approach decided to follow the following principles: starting from the top design, integrating the independent and compatible relationships among the main visual design, space design and guidance system, and strengthening the systematic output of the brand to the audience. The project hopes to create a blueprint for rural life in the future. The main visual design integrates the design style of Memphis School, and abstracts the "mountain, water, fish, bridge" and other abstract graphics with the regional characteristics of Zhangyan to form the main visual symbol of this event in the form of abstract combination. The Memphis school's design attribute of daring to imagine and break the Convention coincides with the attribute of this event.
The overall visual identity design of the project is based on the Memphis style, starting from the exhibition, speech, workshop and market to carry out spatial narrative, conveying the concepts of "rural", "sustainable", "future" and "innovation". - Inspiration
- The Memphis school featuring creativity is used to integrate the elements of rural history and culture to form a brand image.
The brand graphics are three-dimensionally extended to form a systematic space design language.
To convey the sustainability sprint, the construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
We hope to lead the China rural revitalization with the idea of innovation and sustainability and design concept. - Project Duration
- The project started in August 2019 in Shanghai and finished in November 2019.
- Operation Flow
- The original base is in an open suburban meadow, and in order to follow the purpose of environmental protection and sustainable exhibition, a number of old containers are used to form the activity area. By staggering, stacking, interlacing and stretching the containers, the simple rectangular bodies are combined into a variety of dynamic thematic exhibition space.
The left side of the site is distributed by two groups of containers on both sides, forming a more open enclosed form and providing an area for holding forums. On the right side, two groups of containers are rotated and disassembled into the site to create an activity space for holding a marketplace.
