Pizza Marzano Select Fa'atinoga Autu: Fa'atulagaina o Totonu o le Fale'aiga by Jydp

Pizza Marzano Select Fa'atinoga Autu: Fa'atulagaina o Totonu o le Fale'aiga by Jydp is a highly esteemed winner of the very prestigious 2020 A' Design Award Ario in Mamanu Totonu Competition Category.

ArioTotonu· 2020

Pizza Marzano Select Fa'atinoga Autu: Fa'atulagaina o Totonu o le Fale'aiga

by Jydp

Client: Pizza Marzano

A' Design Award Ario Winner in Totonu Category

20,004

Verified Award Winner

Verify Award Status for #101734

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Pizza Marzano Select Fa'atinoga Autu: Fa'atulagaina o Totonu o le Fale'aiga

Pizza Marzano Select ose totonu o le fale'aiga pizza o lo'o i Shanghai. O le manatu fa'ata'ita'i e sau mai foliga fa'afuainumera e fa'atupuina pe a tipi ma fa'asoa se pizza. O foliga afa li'o e fa'aogaina i le avanoa o luma o le fale, o poutu ma puipui o le umukuka. O lo'o i ai se puipui fa'apitoa o lo'o feaveai ai le faitau afe o la'au acrylic lanumoana e mafai ona fa'atulaga i mamanu eseese. O falealuga e fa'aogaina ai mea fa'aleoleo, ma o se vaega pi'o o le faleluga e fa'auma i laupapa leo tuipaneina. O laulau e mafai ona fesuia'i e fa'anofonofo ai malo ta'ito'atasi, vaega laiti ma pati e sili atu i le sefulu tagata.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Pizza Marzano Select Fa'atinoga Autu: Fa'atulagaina o Totonu o le Fale'aiga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Pizza Marzano Select Fa'atinoga Autu: Fa'atulagaina o Totonu o le Fale'aiga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Pizza Marzano Select Fa'atinoga Autu: Fa'atulagaina o Totonu o le Fale'aiga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand spirit is to express chic lifestyle and playful sense inspired by sharing pizza behave.Therefore,a concept of pizza geometric cutting shape come out and combined the brand pattern with space form,emphasized the new brand color from all fixture to soft-furnish and introduced more share seats inside and along the store front.
It comes another challenge that we have to create a flexible element can be change easily by location and time.Therefore,a feature wall with thousands of blue acrylic sticks was created as a flexible element that can be adjust with different pattern.
Dimensions & Packaging: From the core pizza geometry concept,the half circle shape fully applied along the faced opening structure to the column and kitchen walls of interior. All the operation function fixture like POS station,the dividing partition,the take away stand and storage cabinet are designed with all shapes and became part of the space design rather than an individual function fixture.
Tags: JYDP design studio, Pizza's geometry, flexible, restaurant, sharing, family friendly, brand consistency, playful, enjoyable
Production Technology: With the requirement of sound-proof,it not only all the ceiling were designed with acoustic material,but also the half curve ceiling along the feature wall is applied with acoustic perforated panel. This wall,meanwhile,becomes the flexible feature wall with thousands of blue acrylic sticks on.
The brand color comes along with all material from bespoke pattern tile,powder-coded metal to fabric and leather which enhance the consistency of their brand recognition which at the same time echoed all the shape and delivered a strong modern 2D geometric scenario to the environment.
Design Challenge: The most difficult challenge is to applying the big scale curve shape into different area with different custom material in the condition of very low budget.
Research: Before we starting design the space , we did research a lot backgounrd of the brand and original idea of creating the new secondary brand by interviewing and discussing with the brand team and our clients. By undersanding how the client want to achieve for the project, we also did a lot research on the similar restaurant brand and customer expectation.
Inspiration: As a pizza restaurant,the overall concept inspiration is coming from the geometric form of pizza slides when cutting and sharing.
Project Duration: The project is location in shanghai which started from October 2019 and finished on December 2019
Operation Flow: The restaurant is targeting the family customer and youth , in order to fit different kind of customer , we applying multiple type of flexible tables in the layout for single, 2 people , 4people or a group more than 10 to use. The customer flow is clearly leading by the seating area, that they can easily choose where they want to seat.
Patents: Copyrights belong to JYDP,2019
Team Members: Michelle Sun
Leah Li
Shirley Wang
Image Credits: Image #1: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #2: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #3: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #4: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #5: Photographer Raitt Liu,Pizza Marzano Select,2020