Nostalgia Faleoloa Manogi by Dmitry Pozarenko

Nostalgia Faleoloa Manogi by Dmitry Pozarenko is a highly esteemed winner of the very prestigious 2020 A' Design Award Ario in Mamanu Totonu Competition Category.

ArioTotonu· 2020

Nostalgia Faleoloa Manogi

by Dmitry Pozarenko

Client: Gold Apple

A' Design Award Ario Winner in Totonu Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Nostalgia Faleoloa Manogi

O tulaga tau alamanuia o vaitausaga 1960-1970 na musuia ai lenei poloketi. O le fausaga uʻamea na faia i le uamea vevela-faʻailoaina faʻatupu ai le fetuutuunaʻi o aneti-utopia. O se ele ele ele ele pa pa ua fausia se siosiomaga o le saolotoga atoatoa o le tautala. Tatala fesoʻotaʻiga faʻatekinolosi, lapisi vali ma granite countertops faʻaopoopo i le totonu o fale gaosi oloa o le onosefulu.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Nostalgia Faleoloa Manogi, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Nostalgia Faleoloa Manogi e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Nostalgia Faleoloa Manogi o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The hybrid design of the store embodies the image of the trading space of the post-consumerism era and disappointment in the myths of glamor. A rusty profiled sheet of old fences creates an atmosphere of complete freedom of expression. The metal structures of the equipment made of hot-rolled steel of different sections create a realistic intonation of anti-utopia. Granite countertops and shabby plaster add to the interior industrial chic of the sixties.
Dimensions & Packaging: The total area is 1630 sq.m.
Tags: interior design, retail space, metal, stone, industrial, sixties
Production Technology: Main construction materials: hot-rolled steel, tinted stainless steel, profiled sheet, granite, oak
Design Challenge: The creative challenge of the project was to recreate the industrial atmosphere of the 60-70s of the 20th century. As a solution, various types of manual processing of steel were used in the manufacture of equipment. The special warmth of the space is added by old window frames, sawn and laid vertically on the wall. Together with the old profiled sheet, they allow the viewer to experience historical authenticity.
Research: Among the modern metropolis, the design of the store resolves the contradiction between the individuality of particular person and the leveling difference of the city's strength, between the individual human I and the monolithic urbanistic WE. Therefore, the Gold Apple inverts the external and internal, interchanges the city and man, introducing an urban spirit into the interior space.
Inspiration: Nostalgia for the 60-70s of the 20th century is new, it is nostalgia for believing in a bright future. Old industrial landscapes are perceived as artefacts of the era carried away by a new digital reality. Abandoned metallurgical workshop became an inspiring idea of this project.
Project Duration: The store is located in the center of Moscow. The project was completed in 2018.
Operation Flow: The industrial environment of the store creates an atmosphere of democracy, freedom of expression and accessibility. This was the ideological basis of this project. The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
Team Members: Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Sonyak
Image Credits: All images: photographer Mick Pomortsev, 2019.