Fresh Blood DG Youth Faʻaaliga Aganuʻu by Ruikang Xie

Fresh Blood DG Youth Faʻaaliga Aganuʻu by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award Apamemea in Mamanu Fa'alavelave Competition Category.

ApamemeaFa'alavelave· 2021

Fresh Blood DG Youth Faʻaaliga Aganuʻu

by Ruikang Xie

Client: Xiexie Design

A' Design Award Apamemea Winner in Fa'alavelave Category

23,220

Verified Award Winner

Verify Award Status for #102292

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fresh Blood DG Youth Faʻaaliga Aganuʻu

Fresh Blood DG Youth ose faʻaaliga aganuʻu na faia i Dongguan, Saina. O le faʻaaliga o loʻo faʻaalia ai le ono tagata faʻaaliga mai le lotoifale i lalo o le autu o le sapalai fou o mea fou faʻa-aganuʻu. O le fuafuaga o loʻo faʻatulagaina e pei o se maketi fualaʻau, faʻatasi ai ma moliʻi fualaʻau taamilo o loʻo tuʻu i luga aʻe o laina o laulau faʻatau. E ono meaʻai a le lotoifale o loʻo fai ma faʻatusa o le faʻasinomaga o tagata faʻaaliga e toaono. Talu ai e le mafai e le nofoaga ona teu galuega moni, o pepa laiti A5 na tipiina i foliga o meaʻai, e pei o se kusi tunu, ma lomia i luga o tusitusiga ma ata. O le ato pepa sili ona tele e fua i le 340 i le 380 mm.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Fresh Blood DG Youth Faʻaaliga Aganuʻu, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Fresh Blood DG Youth Faʻaaliga Aganuʻu e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Fresh Blood DG Youth Faʻaaliga Aganuʻu e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: All six exhibitors happen to be local residents of Dongguan. The inspiration comes from the cultural vegetable market near our homes. Culture can be young and amusing.Therefore, special food in Dongguan has been selected and blended together to show the young fresh culture and the daily design power contained in Dongguan.
Dimensions & Packaging: The largest DuPont paper bag size is 340mmx380mm
Tags: Culture, graphics, vegetable market, creativity, humanities
Production Technology: The rectangular model of A5 leaflets has been cut into the form of high-quality roasted geese and placed on the peddler’s table. Then, the flyer becomes a product-shaped flyer with “product form” and makes up for the regret that the real food cannot be displayed.
Design Challenge: It is impossible to display each exhibitor’s real cultural works directly due to the venue limitation. Therefore, the texts, the pictures and the QR codes of those works have been embedded into the leaflets with the special shaped die-cutting roast goose and other forms, and been erected on the peddler’s table. Those little special shaped leaflets become productized leaflets with product form and unexpectedly display another possibility to view and experience cultural works.
Research: The exhibition integrates the local culture, the industries and the personalities of exhibitors. The bookmark has been made into a special shape, displaying the shape of a roast goose on its cover, which is especially brilliant.
Inspiration: The design idea comes from the vegetable market where we go every day. It combines six exhibitors under the theme of “Fresh Supply of Cultural Innovation” and adopts six special products in Dongguan to represent the exclusive identity symbols of six cultural youths. It is both local and international, reflecting the young and fresh culture and the daily design power of Dongguan.
Project Duration: Started in August 2019 and completed in September, all completed in Dongguan, China
Operation Flow: After entering the exhibition area, one can see the exhibition of personalities of 6 different characters. There are six arrays of special-shaped leaflets under the rotating vegetable lamp, forming a cultural vegetable market.
Image Credits: Image #1-5 Zhang Jingwen