Caster Taumamao e Mariana Couto and Tiago Correia

O le mamanu Caster Taumamao e Mariana Couto and Tiago Correia o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Uʻamea i le Vaega Tauva Masini Fa'aaogaina Eletise.

UʻameaMasini Eletise· 2020

Caster Taumamao

na mamanuina e Mariana Couto and Tiago Correia

Tagata Fa'atau: Telefonica

Manumalo o le A' Design Award Uʻamea i le Vaega Masini Eletise

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #102595

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Caster Taumamao

Caster remote control na fuafuaina mo le faʻaaogaina ma le Telefonica's Movistar ma le TV. Taua elemeni elemeni o le ogatotonu faʻatulagaina vaʻaia nofoaga ma le faʻaeteete tuʻu faʻailoga mo le tuʻufaʻatasia leo faʻatonuga gaioiga e faʻatagaina ai le tagata e faʻafesoʻotaʻi ma le Aura virtual fesoasoani. I le itu i tua o le taumamao, o se mea malulu e ufiufi maua ai le faʻaopoopo mafanafana ma se talafeagai puʻupuʻu, lea e mafai ai faʻapitoa lava malupuipuia taulimaina. Ona o le moli uila fausia-i totonu, o le sili ona masani ona faʻaaoga faʻamau i luga o le taumamao moli luga pe a fai e faʻatautaia le masini i se potu le mumu.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Caster Taumamao, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Caster Taumamao e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Caster Taumamao ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Caster Remote Control was designed to use with Telefonica Movistar TV service. Important control elements are the centrally arranged Directional Pad area and the strikingly Voice Command button that lets the user interact with Aura, their virtual assistant.
On the reverse side of the remote a soft coating provides additional comfort and a good grip, which enables particularly secure handling. The most frequently used buttons light up when the device is picked up in a dimly lit room.
Fua & Fa'apipi'i: Width 44.3 mm x Depth 22.1 mm x Height 191.8 mm
Fa'ailoga: TV, STB, Remote Control, Caster, Electronics, BLE, Voice Search, Wireless, Telefonica, Aura
Tekonolosi Gaosiga: ABS and polycarbonate (PC) plastics are put through injection moulding technique to create the casing of the Remote Control - top, bottom, battery lid and lens pieces.
The keypad piece is casted in silicone rubber with the exact specified hardness to assure an optimal button click feeling. All the graphics are silkprinted in the specified Pantone colour references using custom-tailored jigs to attest quality parameters.
Lu'itau o le Mamanu: At ideation phase the main challenge was to keep the end-user at the center of the design language. This would be the first Voice Command device for Telefonica customers, therefore it was crucial to develop a cohesive, high-tech and yet intuitive product.
Su'esu'ega: Firstly, and together with Telefonica, focus groups were performed with end customers to acknowledge: (1) technological preferences, (2) ergonomic requirements, (3) sense of design, (4) emotional response to brand elements. Additionally, an extensive study has been conducted within the Call Centers' Department in order to understand the main flaws of available TV services and respective devices. Those inputs informed the Design team and served as the initial briefing.
Fa'aosofia: The inspiration for Caster Remote Control came from automotive design, well-known by its fluent and aerodynamic lines. Therefore, Caster unique design language is marked by its flowing curves and organic shapes. This product was carefully designed to respond both to the needs of our customer, the TV operator, and to the needs of the end-user. The first ones focus on brand awareness and outstanding functionalities, whilst the latter is looking for ease-of-use and comfort.
Umi o le Poloketi: Caster Remote Control project was developed in different phases, from requirement research to product release.
First brainstorm meetings were held in March 2018, in Madrid. Until mid-2019 main actions were mechanical, electrical and software development, moulding production, and samples validation. First Mass Production run took place in November 2019, in Asia. The product was made available in stores all over Spain during January 2020.
Fa'agasologa o Galuega: Caster Remote Control has a dual-mode interaction, from the most traditional button click to the sophisticated voice search technology. These interaction modes complement each other and provide a complete and intuitive user experience.
For an even higher-end experience, a backlight system with pick-up and light sensors has been added to the device. This allows the end user to perfectly interact with the remote even at low light conditions.
Pateni: Copyrights belong to Tech4home Ltd 2019
Sui o le 'Au: Mariana Couto
Tiago Correia
Fa'aaloaloga o Ata: All images created by João Santos (Chief Design Officer at Tech4home)