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Use What Moves You Fa'asalalauga I Fafo by Pancho Gonzalez and Cristian Chavez

Use What Moves You Fa'asalalauga I Fafo by Pancho Gonzalez and Cristian Chavez is a highly esteemed winner of the very prestigious 2020 A' Design Award Uʻamea in Mamanu Fa'alauiloa Competition Category.


UʻameaFa'alauiloa· 2020

Use What Moves You Fa'asalalauga I Fafo

by Pancho Gonzalez and Cristian Chavez

Client: Inbrax

A' Design Award Uʻamea Winner in Fa'alauiloa Category

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Verified Award Winner

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Colors

The Design

About Use What Moves You Fa'asalalauga I Fafo

O lenei mamanu, e faʻaaoga ai tulaga e tolu i aso uma o tagata o loʻo faʻaogaina le auala i lalo o le dairio, e faʻaalia ai le faʻaogaina masani e tagata o oloa e mafai ona latou faʻatau i le faleoloa souvenir. O lenei mamanu e valaʻaulia e faʻaaoga oloa metro (mitiafu, ipu, fagu, meataalo, ma isi) i aso taʻitasi, faʻaaogaina i soo se taimi o le aso ma soʻo se tulaga. Mo se faʻataʻitaʻiga, i se tasi o mamanu na tuʻuina atu, o loʻo vaʻaia se fafine o loʻo ofuina se ofutino i lalo i se malae, e matua toʻa ma fiafia. O le mamanu e taumafai e valaʻauina i latou o loʻo vaʻaia e tuʻufaʻatasia oloa o le subway o se faiga fou.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Use What Moves You Fa'asalalauga I Fafo, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Use What Moves You Fa'asalalauga I Fafo e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Use What Moves You Fa'asalalauga I Fafo ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Like the London Underground that has its own souvenir shop, the Santiago de Chile Metro launches Bazar Metro, the official store where all people from Santiago can find Metro products such as: t-shirts, mugs, bottles, cups, among many others.
Dimensions & Packaging
OOH inside the subway.
Production Technology
Photography, Illustrator & Photoshop
Inspiration
Every day, millions of Santiaguinos use the Santiago Metro to get to their destination, that is, they use the Metro every day and taking the verb to use was an invitation to all those Santiaguinos to use the Metro literally, I mean who use a Metro bottle, a shirt or a mug. Everything under the concept Use It.
Team Members
Cristián Chávez
Jorge Fajardo
Neil Arce
Pancho González

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Good Design Deserves Great Recognition

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