Settlements Fa'asalalauga Fa'atasi e Pancho Gonzalez

O le mamanu Settlements Fa'asalalauga Fa'atasi e Pancho Gonzalez o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Apamemea i le Vaega Tauva Mamanu Fa'alauiloa.

ApamemeaFa'alauiloa· 2020

Settlements Fa'asalalauga Fa'atasi

na mamanuina e Pancho Gonzalez

Tagata Fa'atau: Inbrax

Manumalo o le A' Design Award Apamemea i le Vaega Fa'alauiloa

14,436

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #103849

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Settlements Fa'asalalauga Fa'atasi

O nofoaga o se mea moni i le lalolagi atoa aemaise lava i Amerika Latina. O lenei mamanu faʻasalalauga e saili e aoina tupe i se auala ese ma faia e ala i le faʻalauiloaina o se ata na iu lava ina le i ai. Ina ia maua se pepa, e tatau ona o tagata i luga o le upega tafaʻilagi a le tifaga e faʻatau ai a latou tiketi ma ina ua latou iloa e leai se ata tifaga, ina ia mafai ona latou foaʻi atu a latou tupe i le faʻavae.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Settlements Fa'asalalauga Fa'atasi, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Settlements Fa'asalalauga Fa'atasi e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Settlements Fa'asalalauga Fa'atasi e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to launch the film Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist.
Fua & Fa'apipi'i: Trailers, posters, digital ads and social media.
Fa'ailoga: Settlements, Favela, Asentamientos, Chile, Perú, Colombia, Brazil, Argentina, Inbrax, Techo, Latam
Tekonolosi Gaosiga: Integrated campaign across 5 countries in South America.
Lu'itau o le Mamanu: First online collecting campaign done by Techo Latam.
Su'esu'ega: The key points of the challenge and the objectives that were required in the campaign were clear, the idea had to solve how to reach new consumers who are not part of the main percentage of donors of Techo Latam. Based on market research on their behavior at the time of donation; 60% of millennials do them online, they are motivated by social networks; mainly on Facebook with 62% and 14% in charity events. Understanding the buyer person, we devised the creative solution; If they are digital natives, their reason for donation is the moments that appeal to our emotions, which in social networks are inspired to make them. We wonder what they buy most online in Latin America?: cinema, concerts and air tickets. In the cinemas annually, there are more than 339.8 million viewers, with Brazil being one of the pioneer countries with 170 million viewers, within Latin American cinema. So cinema was the language applied.
Fa'aosofia: The creative strategy focused on launching the film Settlements (Favelas) in Chile, Argentina, Peru, Colombia and Brazil. For this, 5 trailers were created and ran in the aforementioned markets, these trailers were created by renowned film directors from each country and the media strategy focused on displaying these trailers on Facebook (Instagram) and YouTube, with support at the same movie theaters, which invited to buy tickets for the movie on the site: settlements.techo.org.
Umi o le Poloketi: Chile, Peru, Argentina, Brazil and Colombia.
Fa'agasologa o Galuega: Integrated campaign across Chile, Perú, Argentina, Brazil and Colombia.
Pateni: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando
Sui o le 'Au: Nico Rubio, Jorge Fajardo, Camilo Sánchez, Pancho González, Marcelo Concha, Carolina Pinheiro, Cristián Chávez.
Producers: Prójimo, Los Notarios, Deiro Films, La Motoneta
Fa'aaloaloga o Ata: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando