Pimoji Sili Atu Le Atamai Fatu Piliona by Jong Hun Choi

Pimoji Sili Atu Le Atamai Fatu Piliona by Jong Hun Choi is a highly esteemed winner of the very prestigious 2020 A' Design Award Uʻamea in Mamanu Manatu Competition Category.

UʻameaManatu· 2020

Pimoji Sili Atu Le Atamai Fatu Piliona

by Jong Hun Choi

Client: Hyupsung University

A' Design Award Uʻamea Winner in Manatu Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pimoji Sili Atu Le Atamai Fatu Piliona

O tagata matutua e aʻafia i le tele o faʻamaʻi ma e tele vailaʻau. Peitai, ole tele o tagata matutua e masani ona aveina vailaʻau e le talafeagai ma faʻailoga ona ua le lelei le vaʻai male le lelei le mafaufau. I se isi itu, o le tele o vailaʻau masani e tutusa ma faigata e iloa ai. O le Pimoji e faʻatusa e pei o se okeni, e faigofie ona e vaʻai i totoga ma faʻailoga e mafai e le vailaʻau. O nei Pimoji o le a fesoasoani i e le gata i tagata matutua, ae faapea foi ma le tauaso oe mafatia i le tauaso ma ua le mafai ona iloga vailaʻau.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Pimoji Sili Atu Le Atamai Fatu Piliona, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Pimoji Sili Atu Le Atamai Fatu Piliona e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Pimoji Sili Atu Le Atamai Fatu Piliona ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pimoji is a new type of pill that is inspired by human organs and changed the shape of the pill to make it more intuitive. Older people suffer from many chronic diseases and are taking as many medicines. However, most elderly people often take medicines that do not fit the symptoms because of poor eyesight and poor memory. On the other hand, most conventional pills are similar and difficult to distinguish. Pimoji is shaped like an organ, so it's easy to see what organs or symptoms the drug can help. These Pimoji will help not only the elderly, but also the blind who suffer from blindness and are unable to distinguish drugs.
Dimensions & Packaging: The size of the largest pill(for example heart shape) size is 12mm x 12mm from to smallest one(for example brain shape) is 10mm x 10mm
Tags: Pill, Drug, Medicine, Universal Design, The Blind, Senior, Older people, Concept Design, Idea Design
Production Technology: The material used in tablets was used as much and as possible to keep them as round as possible to make them easier to swallow.
Design Challenge: It was the biggest challenge to find a symbol that everyone could abstract.
Research: There are many elderly people who suffer from many chronic diseases not only in my country but all over the world. In Korea, studies have shown that these elderly people are taking numerous drugs and are not taking them in the right way. If can't fix taking a lot of medicine, i want them to take it properly. The most fundamental problem was that the generic forms of drugs looked similar, and I decided to focus on the form of drugs, the nature of them. As a result, not only the elderly, but everyone was basically bent on finding abstract symbols and came across it as a human organ.
Inspiration: First, I got a hint by focusing on the poor eyesight of the elderly and the blind. So they could easily distinguish drugs and think about how to take them correctly, so that they could focus on the essence of the pill itself and produce an intuitive form. The result was to use the shape of the organ.
Project Duration: The project started in September 2019 in Suwon, and finished in December 2019 in Hwasung, and was exhibited in Hypsung University Galley in December
Operation Flow: It is designed to make the shape of the organ more intuitive, easy to understand, and even touch it to feel it. Therefore, blind people will be able to use it easily.
Image Credits: All photo credits to Jong hun Choi