Zodiacville Runners Ata Faataitai mo Tusi a Tamaiti by Juyeon Park

Zodiacville Runners Ata Faataitai mo Tusi a Tamaiti by Juyeon Park is a highly esteemed winner of the very prestigious 2021 A' Design Award Apamemea in Mamanu Lolomi Competition Category.

ApamemeaLolomi· 2021

Zodiacville Runners Ata Faataitai mo Tusi a Tamaiti

by Juyeon Park

Client: Karandashi

A' Design Award Apamemea Winner in Lolomi Category

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Verified Award Winner

Verify Award Status for #105475

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zodiacville Runners Ata Faataitai mo Tusi a Tamaiti

Zodiacville Runners o se tala fagogo faatusiga mo tamaiti e uiga i manu o Zodiacville, o loo auai i se faafiafiaga tamoe na faafoeina e le Tupu Dragona. O ata faataitai o loo tuufaatasia ai uiga masani o le vali minhwa Korea ma se sitaili faaonaponei e taʻua o le "digital pointillism". E tele togi vaivai na faapaepaeina faasolosolo, na maua le manatu mai se auala faavali Aisia e taʻua o le "back-painting". O le tusi e 260 pea 260 milimita le tele ma e lapotopoto pito mo le saogalemu. O le vaega muamua o loo tuuina atu ai le tala mo tamaiti, ae o le vaega lua e maua ai taiala aoaoina ma mea faaopoopo mo faiaoga.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Zodiacville Runners Ata Faataitai mo Tusi a Tamaiti, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Zodiacville Runners Ata Faataitai mo Tusi a Tamaiti e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Zodiacville Runners Ata Faataitai mo Tusi a Tamaiti e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is an experimental mixture of traditional Korean 'minhwa' attributes, fable narratives passed from mouth to mouth, and illustrator's own digital pointillism painting styles. Accordingly, folkish episodes of zodiacville animals are based on the humorous and joyful sentiment of the festival. Furthermore, numerous dilute dots were blended layer by layer, inspired by the oriental back-painting technique.
Dimensions & Packaging: 260mm X 260mm, Rounding post-processing to prevent children from cutting their hands on a book
Tags: Illustration, Fairy Tale, Pointillism, Zodiac
Production Technology: Layering hard-type dots one by one, the illustrator materialized the pointillism in a digital drawing environment.
Design Challenge: There were concerns that humorous expressions could convey distorted visual messages to growing children, as this book was planned to be used in educational sites. Therefore, the contents were continuously consulted by professional elementary teachers and volunteers from youth institutions. Accordingly, the illustrations have undergone modifications to prevent expressing certain races or minority classes in negative stereotypes.
Research: The project is based on anatomical research to represent detailed animal characters that fit the cognitive ability of shapes of teenage children. In advance, the actual bones and muscle structures of the animals in the book were analyzed in detail. After that, the silhouettes were organically simplified and the deformation technique was applied to give character traits.
Inspiration: This is a children's fairy tale about Zodiacville's animals participated in the running festival hosted by the Dragon King. The illustrator and writer enriched episodes with ideas from several workshops in the plot conception stage. For example, a four-character idiom, "Monkeys and dogs don't get along well", was naturally included in the episode.
Project Duration: The duration of the project is from October 2018 to February 2019. The project was mainly carried out in South Korea. Later, other countries where the books are planned to be distributed are Uzbekistan, Kyrgyzstan, Kazakhstan, Russia, and Ukraine.
Operation Flow: The book is divided into Part1 for children and Part 2 for educators. Educators organize classes by referring to learning guides and supplementary materials in Part2, helping children understand contents in Part1. Educators use illustrations and Russian hint texts to encourage children to learn Korean and Korean culture naturally. Furthermore, children infer the situation with illustrations and learn in-depth on what the yellow-highlighted keywords mean in Korean.
Team Members: Juyeon Park
Image Credits: Juyeon Park, 2019