Anta Fa'ata'ita'iga o le Totonu o le Ofisa e Oatson Interior Design

O le mamanu Anta Fa'ata'ita'iga o le Totonu o le Ofisa e Oatson Interior Design o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Apamemea i le Vaega Tauva Mamanu Totonu.

ApamemeaTotonu· 2021

Anta Fa'ata'ita'iga o le Totonu o le Ofisa

na mamanuina e Oatson Interior Design

Tagata Fa'atau: Oatson Interior Design

Manumalo o le A' Design Award Apamemea i le Vaega Totonu

11,388

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #106420

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Anta Fa'ata'ita'iga o le Totonu o le Ofisa

Anta o le fa'ata'ita'iga totonu o le laumua o se fa'ailoga o ofu ta'aloga i Shanghai, Saina. O fogafale ta'itasi mai le lona lua e o'o i le lona lima ua fa'apitoa mo se fa'ailoga e tasi a le vaega. O se vaega o le fogafale i lalo e valu mita le maualuga o le faasinasina ma o loʻo iai se lau LED tele e mafai ona vaʻaia mai fafo. O laina lanumeamata lamolemole, faʻatagata taʻaloga paʻepaʻe ma se fesuiaiga o mataitusi mumu o le fa'ailoga e fausia ai le eria o le faitotoa ulufale. O se eria malolo mumu ma se fola lanumoana e mulimuli i lanu o fa'ailoga e lua. O mea fa'ai'u e aofia ai le vali laupepa alumini, oak veneer, maamora ma kalanite.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Anta Fa'ata'ita'iga o le Totonu o le Ofisa, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Anta Fa'ata'ita'iga o le Totonu o le Ofisa e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Anta Fa'ata'ita'iga o le Totonu o le Ofisa e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: As one of the most popular sportswear brand in China, Anta has set the pace and won over its rivals in several major transformation and upgrading processes of sports goods in the past years. To lay out the international strategy, Anta took an important step to establish Shanghai headquarters, which is undoubtedly noteworthy. The interior design of the headquarters was approached based on Anta's special needs, which is personalized and eye-attracting.
Fua & Fa'apipi'i: In the Shanghai headquarters, each of the floors from 2F to 5F is occupied by one brand, such as Anta, Fila, Kolon Sport, and Descente.
Fa'ailoga: interior design, workplace, brand, modern, international
Tekonolosi Gaosiga: For 1F, part of its space has a high ceiling of 8 meters, and the large LED screen is visible from the outside. Rolling advertisements for the brands in Anta Matrix on the screen show the unique brand positioning and serve as a clear identifier. On the outer side of the swirling stair railing are, from top to bottom, the silhouettes of the Shanghai, indicating the location of Anta headquarters.
Lu'itau o le Mamanu: The finishing materials used in the project include custom aluminum plate paint, steel plate paint, cement effect paint, ultra-white painted glass, oak wood veneer, Ariston marble, and granite, etc., which present a simple and natural overall design style and also manifest craftsmanship in a plain manner. Besides, they are also green and environmental-friendly and have the least negative impacts.
Su'esu'ega: In an era greatly valuing the appearance, Anta has put many efforts in improving the style and image of products. And in Anta's numerous stores, the capacious circulation, decent displays and dynamic posters produce a high-end and comfortable interior atmosphere. As the base of Anta brands, the interior design of Shanghai headquarters also attaches great importance to the appearance and visual impressions, which not only provides a comfortable working environment for employees and managers, but also salutes Anta's ambitious path of brand internationalization.
Fa'aosofia: The characteristics and positioning of Anta's different brands were taken into account during the design of each floor. In fact, the visual elements related to sports and Anta can be seen as early as in 1F. Smooth grey lines, the huge sports figure formed by white lines, the red "A"-like brand logo, and numerous black figures indicating different sports events, all outline the brand strength, speed and beauty.
Umi o le Poloketi: The project started in May 2017 and finished in April 2019 in Shanghai, China.
Fa'agasologa o Galuega: In the resting area on 2F, the brand red color was utilized as the main backdrop hue, signifying Anta's vigor and progressive spirit. Besides, the words "To become a respected world-class, multi brand sportswear group" on the wall clearly convey its brand vision. 3F takes FILA's iconic blue as the key color, highlighting the brand's characteristics with a bright bold design style and distinguished spatial ambience.
Sui o le 'Au: Chief designer: Yan Deng
Chief designer: Jia Rong