Kumano Cherry Ata by Daisuke Kawashima is a highly esteemed winner of the very prestigious 2021 A' Design Award Uʻamea in Mamanu Pu'eata Competition Category.

UʻameaPu'eata· 2021

Kumano Cherry Ata

by Daisuke Kawashima

Client: Kozagawa Town Tourism Association

A' Design Award Uʻamea Winner in Pu'eata Category

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Verified Award Winner

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Colors

The Design

About Kumano Cherry Ata

O se la'au sieri fou "Kuma no Sakura" na maua i le tamai taulaga o Kozagawa i Iapani i le 100 tausaga. O se ituaiga fou o la'au cherry i totonu o se taulaga la'ititi e la'ititi le pisinisi e fa'amoemoeina e avea ma alagaoa fou mo turisi mo le taulaga. O lenei poloketi e fa'amoemoe e fai le "Kuma no Sakura" o se tafaoga maimoa i totonu o le taulaga. E toatele tagata e pu'eina ata o le matagofie o le "Kumano Sakura" ma auina atu i tagata e toatele.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Kumano Cherry Ata, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Kumano Cherry Ata e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Kumano Cherry Ata ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a precious cherry blossom found in a small town with a population of 3000. This is a picture that can only be taken if you live in this town. That is because this cherry blossom is a special cherry blossom that is carefully protected by the local residents. Only residents of this town are allowed to enter this place.
Dimensions & Packaging: It is used for homepages and posters as a sightseeing PR for Kozagawa Town, a tourist destination of Kumano cherry.
Tags: Photo, Cherryblossom, Flower, Kumano, japan,
Production Technology: This cherry tree is in the mountains. The morning sun is the most beautiful of this cherry blossom. In order to shoot early in the morning, you have to walk to the shooting location during the night.
The cherry blossoms are in full bloom for about 3 days. These best conditions are not met every year.
Design Challenge: To discover the value of cherry blossoms in the area, which is traditionally protected.
Research: This is a project to preserve the new kind of cherry blossom "Kumano Sakura" that was discovered for the first time in 100 years. As a tourist resource of the city, it is necessary to protect the rare and precious cherry blossoms.
To that end, many people need to know the beauty of "Kumano Sakura". Take a picture of "Sakura Kumano" in full bloom and use it as an icon for your homepage or pamphlet.
This is an activity for tourists to come to this place.
Inspiration: A new kind of cherry blossom was discovered for the first time in 100 years. Aiming for the most beautiful moment of the year, I photographed the important cherry blossoms in the town. It is very rare that all conditions are met, such as cherry blossoms in full bloom, sunny days, and shooting times. This is the best shot I've seen for two years until all the conditions are met.
Project Duration: It started in March 2019 and is still continuing in Kozagawa Town in Japan.
Operation Flow: This photo will be used for PR activities in the town. It is used in various places as an icon such as homepages, posters, and pamphlets to promote Kumano cherry.
Image Credits: Image #1-5: Photographer Kawashimatekkojo, 2019.