Yes Thai Fusion Bistro Fa'ata'atia o le Fale 'Aiga i totonu by Hejidesign

Yes Thai Fusion Bistro Fa'ata'atia o le Fale 'Aiga i totonu by Hejidesign is a highly esteemed winner of the very prestigious 2021 A' Design Award Apamemea in Mamanu Totonu Competition Category.

ApamemeaTotonu· 2021

Yes Thai Fusion Bistro Fa'ata'atia o le Fale 'Aiga i totonu

by Hejidesign

Client: Hejidesign

A' Design Award Apamemea Winner in Totonu Category

7,453

Verified Award Winner

Verify Award Status for #107329

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yes Thai Fusion Bistro Fa'ata'atia o le Fale 'Aiga i totonu

Yes Thai Fusion Bistro o se fale 'aiga i totonu o lo'o i Shenzhen. O le faitoto'a ulufale ua teuteuina i se mosaic uliuli mama, o se tulaga lalo faaeteete e tosina ai le mata i le fa'ailoga o Yes Thai, lea o ona pito mata'itusi pi'opi'o e faamanatu mai ai le gagana Thai. O moli LED pi'opi'o e mimilo i luga o le faata'aloa, e faaali mai ai se ata o moli o taalo i luga o le vaisu'u i Thailand. O se faata'aloa fa'api'opi'o ua ufiufi ai le eria nofoaga. O se mamanu faigofie o le uliuli, sina, ma le efuefu ua atagia ai se olaga fa'aonaponei ma le faigofie. O le mamanu ua tu'ufa'atasia ai sitaili fa'aonaponei ma le sitaili masani a Thailand.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Yes Thai Fusion Bistro Fa'ata'atia o le Fale 'Aiga i totonu, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Yes Thai Fusion Bistro Fa'ata'atia o le Fale 'Aiga i totonu e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Yes Thai Fusion Bistro Fa'ata'atia o le Fale 'Aiga i totonu e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yes Thai is pays tribute to the modern and the traditional, entwining the commonalities and differences between the two into a distinctively fresh design and creating an atmosphere that simply feels alive.
Dimensions & Packaging: The visual identity, designed by JUKE Creative Design, uses abstract silhouettes of tropical vegetable and fruit, conjuring the feeling of relaxing on the beach and listening to the sounds of the waves.
The bar area, serving mixed drinks to both inside and outside seating areas, stays true to the overarching brand identity, decorated with silhouettes of tropical fruit, white paint, and stainless steel framing.
The brand identity is designed using an open framework, displaying the contrast between brightness and shadow, while also maintaining the vibrancy of open space.
Tags: hejidesign, thai, restaurant, lounge bar, shenzhen, led
Production Technology: The entrance is decorated with a pure black mosaic, serving as a subtle backdrop that draws attention to the Yes Thai logo, which incorporate s elements of the Thai language through the curled edges of the letters Y, T, and I. The lounge area complete with a sofa, chairs, and tropical plants adds to the overall modern vibe of the restaurant.
The abstract black and white pattern that covers the floor is also reflected in the ceiling. The LED lights augment the unconventional look of the reflected pattern by illuminating it with a purple glow. Curving LED lights wind across the entire surface of the ceiling, evoking an image of lights dancing on the surface of the Menam River in Thailand.
A slanted ceiling covers the seating area, decorated with the faint shadows of trees, makes diners feel as if they are enveloped under the canopy of a river cruise.
Bright blue lights form the sentence Same, same, but different, a sentence all too familiar to anyone who has travelled to Thailand.
Design Challenge: How to pay tribute to the modern and the traditional, entwining the commonalities and differences between the two into a distinctively fresh design and creating an atmosphere that simply feels alive.
Inspiration: Hejidesign used a black and white backdrop to define the overall style of the restaurant, while also integrating Southeast Asian elements, combining modern and traditional Thai styles to create a young and vibrant atmosphere.
A simple black, white and grey color scheme gives a nod to the modern attitude of a minimalistic lifestyle, and is consistent with the current trend towards natural foods and unpolluted spaces.
Project Duration: The project started in December 2019 and finished in May 2020 in Shenzhen.
Patents: Hejidesign
Team Members: Yan Chen, Fengmao Hsu, Anqin He, Wanjun Xie, Xiran Huang, Yiluo He
Image Credits: Hejidesign