Hang Seng Bank Fale Totino o Faletupe by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 A' Design Award Apamemea in Mamanu Totonu Competition Category.
ApamemeaTotonu· 2021
Hang Seng Bank Fale Totino o Faletupe
Client: IMO design
A' Design Award Apamemea Winner in Totonu Category
Verified Award Winner
Verify Award Status for #108096The Design
About Hang Seng Bank Fale Totino o Faletupe
O Hang Seng Bank o se fale totino o faletupe o se augatupulaga fou o loʻo faʻapipiʻi i Hong Kong. O le lala faletupe e aofia ai le 152 mita fasitetele ma o loʻo iai se fuafuaga tatala ma talifaʻafiafia, faʻatasi ai ma moli mautu ma mea laupapa mafanafana. O vaega auaunaga numera ua tuʻufaʻatasia ma le totino, e aofia ai le pepa faʻatau numera, se pa auaunaga numera ma se faletau tautua-e-lava-totino. E mafai e tagata faʻatau ona maua se pepa faʻatau numera mo auaunaga faletau e ala i se polokalame teleponi feaveaʻi a le faletupe aʻo leʻi taunuu. O le faʻamoemoega o le mamanu e faʻaitiitia le taimi faʻatali i totonu o le lala, ma faʻafaigofie atili ma faʻafesootaʻi le tautua faletupe.
The Recognition
About the A' Design Award Apamemea
O le A' Design Award Apamemea na manumalo ai Hang Seng Bank Fale Totino o Faletupe, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Hang Seng Bank Fale Totino o Faletupe e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Hang Seng Bank Fale Totino o Faletupe e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
- Dimensions & Packaging
- Total area: 152 meter square.
- Tags
- Bank, bank design, e-banking, Branch design, retail design, New Generation banking
- Production Technology
- To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
- Design Challenge
- The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
- Research
- Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
- Inspiration
- The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
- Project Duration
- The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
- Operation Flow
- This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung - Image Credits
- Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab
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