Tongrentang Zhima Health Mamanu o Totonu o Faleoloa Faʻatau Oloa by Yong Wong

Tongrentang Zhima Health Mamanu o Totonu o Faleoloa Faʻatau Oloa by Yong Wong is a highly esteemed winner of the very prestigious 2021 A' Design Award Auro in Mamanu Totonu Competition Category.

AuroTotonu· 2021

Tongrentang Zhima Health Mamanu o Totonu o Faleoloa Faʻatau Oloa

by Yong Wong

Client: Beijing Tongrentang Health

A' Design Award Auro Winner in Totonu Category

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The Design

About Tongrentang Zhima Health Mamanu o Totonu o Faleoloa Faʻatau Oloa

O le Tongrentang Zhima Health o se faleoloa faʻaaogaina o loʻo i Beijing. E aofia ai le faleoloa i le 5000 sikuea mita i fogafale e tolu. O meaʻai faaopoopo, meaʻai faʻamalosi tino ma oloa mo le tausiga o le soifua maloloina e aofia ai tekinolosi o le soifua maloloina, o loʻo ofoina atu uma i le nofoaga e tasi. O vaega tetele o meafaitino e eseese, e pei o laupapa mautu ma le apamemea, o loʻo faʻaaogaina i totonu. Mai le fogafale i lalo agai i luga, e fa autu o loʻo faʻaalia, e taʻua o le suʻesuʻega, meaʻai, toe faʻaleleia ma le togafitiga. O le faleoloa o loʻo avea foʻi ma nofoaga faʻaagafesootai lelei mo tagata faʻatau.

The Recognition

About the A' Design Award Auro

O le A' Design Award Auro na manumalo ai Tongrentang Zhima Health Mamanu o Totonu o Faleoloa Faʻatau Oloa, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Tongrentang Zhima Health Mamanu o Totonu o Faleoloa Faʻatau Oloa e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Tongrentang Zhima Health Mamanu o Totonu o Faleoloa Faʻatau Oloa e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Dimensions & Packaging: 5000 square meters, 3 floors
Tags: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Production Technology: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Design Challenge: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Research: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspiration: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Project Duration: This project started in May 2019 and finished in December 2019 in Beijing.
Operation Flow: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Team Members: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Image Credits: Beijing Wuxiang Space Architecture Design