Dexig.NA Primary Function: Ato Latiti e Mafai ona Fetuutuunai by Arin Jeong

Dexig.NA Primary Function: Ato Latiti e Mafai ona Fetuutuunai by Arin Jeong is a highly esteemed winner of the very prestigious 2021 A' Design Award Ario in Mamanu Mea Fa'aopoopo Competition Category.

ArioMea Fa'aopoopo· 2021

Dexig.NA Primary Function: Ato Latiti e Mafai ona Fetuutuunai

by Arin Jeong

A' Design Award Ario Winner in Mea Fa'aopoopo Category

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Colors

The Design

About Dexig.NA Primary Function: Ato Latiti e Mafai ona Fetuutuunai

Dexig.NA o se ato laititi e mafai ona fetuutuunai ma faia i le pa'u o povi. O le igoa e tuufaatasia ai upu design ma le DNA. O le foliga o le ato ua milosia, ma sa faauigaina mai i le foliga o kene. O mamanu na tusia mai manu, laau ma iniseti ua lolomiina i luga o le pa'u e ala i le lolomiga fa'atekonolosi. O maneta mama i totonu o le ato e mafai ai ona faapipii ma aveesea saoloto mamanu, ina ia mafai e tagata taitoatasi ona faatulaga la latou lava mamanu patino. O le ato e 220 i le 25 i le 90 milimita le tele. O le faamoemoe ina ia fesoasoani i tagata e faaalia o latou uiga patino ma faatupuina ai sootaga.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Dexig.NA Primary Function: Ato Latiti e Mafai ona Fetuutuunai, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Dexig.NA Primary Function: Ato Latiti e Mafai ona Fetuutuunai e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Dexig.NA Primary Function: Ato Latiti e Mafai ona Fetuutuunai o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design your own DNA. DexigNA
Humans get happiness in various relationships with people. I thought about how a designer could help people build relationships. I designed a bag that allows users to express each other's personalities metaphorically so that they can attract each other's attention. Dexig.NA is a compound word of Design and DNA that is a twisted leather bag designed inspired by the form of genes.
Dimensions & Packaging: Size : 220mm*25mm*90mm
Tags: bag, customizing, personality, minibag, leather, modern
Production Technology: After extracting the line with Rhino, a bag was made using cow leather. The pattern was printed by digital printing on the leather.
Design Challenge: It was the hardest to create a twisted shape like a gene. However, after prototyping from numerous angles, I found the most appropriate degree of twist.
Research: Humans become happy through relationship. I designed DexigNA from the question that how the designer can increase the number of human encounters. Can't we wear our own personality that we judge? As if expressing oneself through fashion, hairstyle, and makeup to radiate charm, the personality can also be expressed metaphorically through fashion! Linea Pelle's leather was supported, and it was produced under the guidance of Professor Kanghyun Lee and Cheolyong Choi of Hongik University.
Inspiration: We are created and live by a given gene. The DexigNA project, which started with the idea of'Can't users design their own genes?', is inspired by the twisted and connected forms of genes. The pattern design is inspired by the patterns of animals, plants, and insects. Because we use different creatures a lot when comparing their friends, family, or else. Users can freely decorate their bags using patterns and magnets attached to each bag.
Project Duration: The project was started from March 16 to July 3, 2020, and will be exhibited at the Hongik University exhibition place in LineaPelle, Italy in the spring of 2021.
Operation Flow: This bag is attractive in itself as user can customize their own mini bag even if the user does not know the purpose and meaning of the bag or pattern. There is a light magnet inside the bag. Users can freely attach and detach the pattern they want to design the bag as if creating their own genes.