S6 Foundry Faiga Fa'ailoga Ma Fa'asalalauga e Paul Robb and Moira Bartoloni

O le mamanu S6 Foundry Faiga Fa'ailoga Ma Fa'asalalauga e Paul Robb and Moira Bartoloni o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Ario i le Vaega Tauva Mamanu Lolomi.

ArioLolomi· 2021

S6 Foundry Faiga Fa'ailoga Ma Fa'asalalauga

na mamanuina e Paul Robb and Moira Bartoloni

Tagata Fa'atau: S6 Foundry

Manumalo o le A' Design Award Ario i le Vaega Lolomi

40,102

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #115652

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia S6 Foundry Faiga Fa'ailoga Ma Fa'asalalauga

O le S6 Foundry branding ma lona ituaiga tusi fa'ata'ita'iga mulimuli ane na mamanuina e fa'atupu ai se fiafiaga o ata fou, fa'atulagaina le gagana va'aia. O se pa'epa'e susulu ma le fiafia o lanu mafanafana ma se gagana tulaga ese ma le ofo e pu'eina ai le agaga, e fa'amanino i tusitusiga fa'aleaganu'u o le 1900 century fun fair. O mamanu na fausia e avea o se kaleidoscope o fomu ma elemene e fausia ai le saʻo saʻo o le vaʻaia o le faʻataʻitaʻiga o faʻailoga ma se taʻiala fou o mataitusi faʻatau pisinisi.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai S6 Foundry Faiga Fa'ailoga Ma Fa'asalalauga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina S6 Foundry Faiga Fa'ailoga Ma Fa'asalalauga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. S6 Foundry Faiga Fa'ailoga Ma Fa'asalalauga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
Fua & Fa'apipi'i: Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm
Fa'ailoga: Font design, Branding, Identity, Type design
Tekonolosi Gaosiga: Printed Lithographic CMYK using FSC papers.
Lu'itau o le Mamanu: The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
Su'esu'ega: We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
Fa'aosofia: The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
Umi o le Poloketi: The project started in April 2020 and is an ongoing project.
Fa'agasologa o Galuega: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Sui o le 'Au: Paul Robb
Moira Bartoloni
Federica Simone
Fa'aaloaloga o Ata: Paul Robb