Giesinger Beerhalle Primary Function: Mamanu o Totonu o le Faletele Pia by Guel Koc Janssen

Giesinger Beerhalle Primary Function: Mamanu o Totonu o le Faletele Pia by Guel Koc Janssen is a highly esteemed winner of the very prestigious 2021 A' Design Award Ario in Mamanu Totonu Competition Category.

ArioTotonu· 2021

Giesinger Beerhalle Primary Function: Mamanu o Totonu o le Faletele Pia

by Guel Koc Janssen

Client: Gul Koc Gmbh

A' Design Award Ario Winner in Totonu Category

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Verified Award Winner

Verify Award Status for #118896

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Colors

The Design

About Giesinger Beerhalle Primary Function: Mamanu o Totonu o le Faletele Pia

Book Text: O le Giesinger Beerhalle o se faletele pia ma se avanoa mo faʻamoemoega i Munich, Siamani. O le fale autu e aofia ai le 180 sikuea mita, e 4.5 mita le maualuga o le faʻalo, ma e nofoia e le 160 tagata. O se fesoʻotaʻiga o paipa kopa e alu mai le puipui o le faletalimalo i se tulaga fetaui i luga o le faʻalo o le fale autu ma faʻamanatu ai le faiga o le fatuina o le pia. O faʻamalama tioata lautele e fesoʻotaʻi ai malo i le fale fatu pia. O piliki toe faʻaaogaina e ufiufi ai le puipui o le pa, ma o fagu pia toe faʻaaogaina e faʻamalamalamaina i le faletalimalo. O se atigipusa auina atu samasama, ua faʻapipiʻiina e fai ma potu malolo, e ofoina atu ai le faalilolilo mai le fale autu.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Giesinger Beerhalle Primary Function: Mamanu o Totonu o le Faletele Pia, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Giesinger Beerhalle Primary Function: Mamanu o Totonu o le Faletele Pia e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Giesinger Beerhalle Primary Function: Mamanu o Totonu o le Faletele Pia o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The guests are guided from the entrance to the main hall by an extravagant pipe artwork. Rough-cut, solid wood tables and beer banks are arranged to create a warm, relaxed atmosphere. Panoramic windows enable the users to connect to the the brewery. A custom-made shipping container is the focal point of the pub and interrupts the space with its striking yellow color. Installed on-site and furnished with crates and a Giesinger green sofa, it acts as a lounge, providing privacy from the main hall.
Dimensions & Packaging: The main hall is 180 square meters with a ceiling height of 4.5M.
Tags: Interior, industrial style, brewery, bar
Production Technology: The network of copper pipes is a central feature and abstractly resembles the brewing process and activity. Starting from the walls of the double height lobby, they flow into the restroom walls and culminate as a grid on the main hall ceiling. Above which is a steel blue acoustic baffle to enhance the music quality. Recycled Giesinger beer bottles are used in the lobby outside of the main hall and inserted with lights to illuminate the G shape. Recycled bricks are cladded on the bar display wall and were locally sourced to reduce the projects carbon footprint.
Design Challenge: It was important to balance the industrial style and open space by creating a sense of coziness.
Research: Research Type: beer hall design.
Research Goal: To create an industrial-style bar with a panoramic window that enables the user to visually connect to the tall, double-height brewing tanks that are inscribed with graffiti artwork; to provide a unique ambiance in which to appreciate Giesinger beer and accommodate three different scenarios as per the design brief.
Inspiration: Inspired by the motto, Think Global, Drink Local, the interior design concept reflects the Giesinger brand in its true industrial essence. Raw elements exposes the brewing process. Reminiscent of the Heillig Geist Kirche in Giesing, the interior walls are cladded with concrete and brick. Giesinger CI colours green, yellow, and dark blue complement the rustic finishes.
Project Duration: The design work started in December 2019, and the construction was completed in September 2020 in Munich, Germany.
Operation Flow: The bar is now the brands representation, from hosting guided tours to events. It includes an office space and a beer hall. A green elevator connects the hall to the storage area and entertains the guests with old beer moving theatrics. The multi-functional pub seats 160 people and can also host corporate events and private parties.
Patents: Giesinger Biermanufaktur & Spez. BraugesellschaftmbH
Branda works
Team Members: Gül Koc-Janssen
Shehroze Yusuf Khan
Vasudha Jindal
Image Credits: Roman Job, Studio für Fotodesign- Munich, Germany