Out Here It's Dew Galuega Fa'asalalau by PepsiCo Design and Innovation

Out Here It's Dew Galuega Fa'asalalau by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Apamemea in Mamanu Fa'alauiloa Competition Category.

ApamemeaFa'alauiloa· 2021

Out Here It's Dew Galuega Fa'asalalau

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Apamemea Winner in Fa'alauiloa Category

20,520

Verified Award Winner

Verify Award Status for #119164

View at A' Design Award Press Release Award Badge

Colors

The Design

About Out Here It's Dew Galuega Fa'asalalau

O le "Out Here It's Dew" o se galuega fa'asalalau na faia mo se ilamutu vaiinu fa'agaseā ma sini i tagata fiafia i galuega i fafo i le Midwest o le Iunaite Setete. O le galuega fa'asalalau e fa'amalosia ai tagata e fiafia i le vaiinu a'o tulimanu, fagogota, va'a ma savaliga i mauga. Na amata le galuega fa'asalalau i se ofo lea na toe totogi ai le luasefulu tala i pemita tulimanu ma fagogota mo le 2020. O se fa'atinoga pu'eata na fausia ai se fa'aputuga tele o ata mo le fa'atauga i faleoloa, ala fa'asalalau agafesootai, ma fa'asalalauga i fafo o fale. Na filifilia se nofoaga e tasi e fa'aata mai ai le amataga o le tautotogo, taumafanafana, ma le tautoulu i se pu'eata e tasi.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Out Here It's Dew Galuega Fa'asalalau, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Out Here It's Dew Galuega Fa'asalalau e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Out Here It's Dew Galuega Fa'asalalau e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.
Inspiration: Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.
Team Members: PepsiCo Design & Innovation

Read the Press Release