O le mamanu Love Art Taulaga e Daniel da Hora o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Apamemea i le Vaega Tauva Mamanu Fa'alauiloa.

ApamemeaFa'alauiloa· 2024

Love Art Taulaga

na mamanuina e Daniel da Hora

Tagata Fa'atau: Dahlstedt Holding SL

Manumalo o le A' Design Award Apamemea i le Vaega Fa'alauiloa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #119665

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Love Art Taulaga

I lana taulaga muamua, ua amata ai e Winghook se galuega malosi ma fa'atufugaga e fa'amoemoe ai e faia se fa'ailoga mālosi. O le fa'aogaina o le tu'ufa'atasiga sa'o o suiga fa'atekinolosi ma le toe fa'avasegaina fa'atufugaga, ua fa'aaofia ai e Winghook ni galuega tāua ta'uta'ua mai le Talafaasolopito o Tufugaga i lana tala. E ala i suiga fa'apitoa, e lu'i atu ai e le taulaga i tagata va'ava'ai e iloa mea e le fetaui, ma le sa'o ma le gauai tauaveina. O le tu'ufa'atasiga o galuega masani iloga ma suiga fou fa'apitoa, e le na'o le vala'auina e Winghook o le mafaufauga ae fa'ailoa fo'i lona tomai i le puipuia o le fa'amaoni o oloa tāua fa'atufugaga.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Love Art Taulaga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Love Art Taulaga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Love Art Taulaga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: For the first campaign of Winghook, it was needed a bold and artistic approach to make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. By using famous paintings of Art History in a new, surprising way, it's clear that, if things are not in their right place, you will notice in a minute.
Fua & Fa'apipi'i: Posters: 480 X 640 mm
Magazine: 200 X 280 mm
Fa'ailoga: Art, Creative, Museum, Paintings
Tekonolosi Gaosiga: More then 400+ hours of digital treatment and manipulation work over Procreate, Blender, Photoshop, and Illustrator. Almost 10 Giga bytes of data for each project, including ultra-high resolution images of the original files (up to 600 Megapixels).
Each painting had a sketch over it before we ímplement the final digital manipulations, so we could take càre over the color and líght aspects of the original, using the tools of the software. The final "new" paintings also took into consíderation what elements were erased or moved on the scene, and in some cases we even needed to change the whole painting lightening, shadowing, and physics.
Lu'itau o le Mamanu: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can.
Su'esu'ega: For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute.
Paintings names:
Las meninas, Diego Velazquez (public domain);
Nude Maja, Francisco Goya (public domain);
Painter’s Mother, James Whistler (public domain);
Composition 2, Piet Mondrian (public domain);
A Bigger Splash, David Hockney (Gerety);
Soup Cans, Andy Warhol (MoMA);
baking the Bread, Anders Zorn (public domain).
Fa'aosofia: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, it was created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product.
Umi o le Poloketi: The project started in Dec 2021 in Stockholm SUE and it’s still running.
Sui o le 'Au: Creative Director / Designer: Daniel da Hora
Fa'aaloaloga o Ata: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.