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Apex Moli e Leai se Uaea by Peter Ellis and Gabriel Tam

Apex Moli e Leai se Uaea by Peter Ellis and Gabriel Tam is a highly esteemed winner of the very prestigious 2021 A' Design Award Auro in Mamanu Malamalama Competition Category.


AuroMalamalama· 2021

Apex Moli e Leai se Uaea

by Peter Ellis and Gabriel Tam

Client: NEOZ Lighting

A' Design Award Auro Winner in Malamalama Category

Colors

The Design

About Apex Moli e Leai se Uaea

O le Apex moli laulau e leai se uaea ua mamanuina e tuuina atu se malamalama i lalo e aunoa ma le pupula malosi ma se pupula malu i le kono uʻamea i totonu, e maua ai se malamalama galuega siosiomaga mafanafana mo fale talimalo poʻo fale nonofo. Na fausia e faʻaaogaina e fai ma puna autu o le malamalama i luga o soʻo se laulau, ma o lona mamanu laʻitiiti ma le faʻaola e le maa e faʻafaigofie ai le fetuutuunaʻiga o laulau ma faigofie foi le faamamā. O le faʻatumau o se vaega tele o le talitonuga mamanu a NEOZ, o lea ua faʻapotopotoina le tino uʻamea CNC i na o faʻapipiʻiga mekanika, ma faʻalauiloa ai le tausiga e le tagata lava ia, faʻaleleia, ma toe faʻaaogaina e le tagata faʻaoga.

The Recognition

About the A' Design Award Auro

O le A' Design Award Auro na manumalo ai Apex Moli e Leai se Uaea, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Apex Moli e Leai se Uaea e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Apex Moli e Leai se Uaea e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Focused on maximizing output efficiency, the Apex provides a glare-free soft downlight on its internal cone, resulting in warm ambient task light for hospitality or residential use. Created to be used as the central light source at a restaurant table, the cordless design and compact size facilitate flexibility in table settings and ease of sanitizing, especially during Covid. Easy to hold and with only mechanical fittings, the lamp is easy to repair, improving its durability and sustainability.
Dimensions & Packaging
The Apex is available in either solid brass or anodised aluminium in 6 colourways. The lamp has a dimension of 208mm x 80mm with an Ingress Protection rating of IP52.

The lamp is fitted with our proprietary V4.5 cordless lamp control unit, utilizing a bespoke 1W 2600K 94CRI LED disc. It is powered by a Japanese made Panasonic Lithium-Ion rechargeable battery with a capacity of 2900mAh and can achieve over 10 hours of operating time on the highest brightness setting providing 100 lumens of illumination.
Tags
Lighting, table lamp, cordless lamp, portable lamp, wireless lamp, battery lamp, restaurant lighting
Production Technology
The body of the lamp is precision-milled from solid brass or aluminium alloy and mechanically joined via a clear acrylic machined tube to an internal injection-moulded form. The lamp has only mechanical fixings and is therefore simple to repair, upgrade, or recycle. In the event a part replacement is required, the lamp can be easily disassembled without any tools by the user to ensure product longevity, a key consideration for our hospitality clients.
Design Challenge
The challenge was to create a compact, functional and beautiful portable lamp that can withstand everyday handling in a busy restaurant environment. Using our original cordless lamp as the inspiration, we retain its pure geometric quality and distinctive enclosed illuminated cone while improving the durability and sustainability of the lamp. The unique diffuser design artfully controls the light distribution. This is especially critical given the close proximity of the user to the table lamp and any unwanted glare can be a real issue.
Research
As part of our development process, we conducted online surveys and consultation sessions with our distribution partners, lighting professionals and existing clients to gain further insight into their functional requirements and aesthetic preferences. From this, we were able to determine the light output and product robustness were their primary interests.
Inspiration
NEOZ is one of the pioneers in cordless lighting with the introduction of the Magill cordless table lamp in 1995. To celebrate its 25-year anniversary, our team designed the Apex, a high-quality sustainable lamp that pays tribute to the original Magill. We kept its pure geometric quality but also created a compact and exceptionally robust product that is tactile to handle, is simple to recharge, and provides a useful glare-free downlight for tablescapes.
Project Duration
The conceptual stage of the design began in November 2017 in Sydney Australia.
The manufacturing of the product commenced in June 2020.
The product was launched in December 2020.
Operation Flow
The Apex features a simple 3-step touch switch operation. Our Single Lamp Charger can recharge or power the Apex directly using mains power. Simply rotate the lamp on the dock to control the brightness. We offer a range of recharging and storage platforms for up to 48 lamps for our commercial hospitality users. For ease of operation, the lamp will automatically turn off when it returns to the recharging dock.
Patents
Australia - 201916925
EUIPO - 007801824-0001, 007801824-0002, 007801824-0003
China (CNIPA) - 202030187761.9
Team Members
Peter Ellis
Gabriel Tam
Image Credits
Photography by Jackie Chan
Videography by Moby Siddique

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