Be:side Kafe ma Lalelei by Akitoshi Imafuku and Lily Sugiyama

Be:side Kafe ma Lalelei by Akitoshi Imafuku and Lily Sugiyama is a highly esteemed winner of the very prestigious 2021 A' Design Award Apamemea in Mamanu Totonu Competition Category.

ApamemeaTotonu· 2021

Be:side Kafe ma Lalelei

by Akitoshi Imafuku and Lily Sugiyama

Client: Funabashiya

A' Design Award Apamemea Winner in Totonu Category

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Verified Award Winner

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Colors

The Design

About Be:side Kafe ma Lalelei

Mo le luʻitau fou a Funabashiya, o se faleoloa mochi arrowroot ma lona tala faasolopito umi talu mai le 1805, na manatu le au mamanu e taua le toe foʻi atu i o latou aʻa ma tausiʻi lo latou tala faasolopito umi, o lea, na latou faʻaaogaina le talai wisteria iloga o la latou faleoloa autu i le mamanu atoa o le faitotoa ulufale. E le gata i lenei mamanu malosi o le faitotoa e tulai iloga mai i le itu nofoia filemu i Aoyama ma tosoina mai ai tagata, ae e galue foi o nofoaga i fafo mo a latou tagata faʻatau.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Be:side Kafe ma Lalelei, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Be:side Kafe ma Lalelei e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Be:side Kafe ma Lalelei e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Funabashiya is an arrowroot mochi store with a long history since 1805, and this shop is their new conceptual shop focusing on health and beauty. The wisteria arbor at Funabashiya's flagship store became iconic to their customer.
For new challenge of our client Funabashiya which is with a long history since 1805 as arrowroot mochi store, the designers thought it is important to return to their own roots and cherish their long history. Therefore, they adopted the iconic wisteria arbor of Funabashiya's flagship store to the design of the whole entrance. Not only the dynamic design of the entrance stands out in the quiet residence area in Aoyama and caught people’s attentions, but it also functions as outside seating for their customers.
Tags: Japanese design, wisteria arbor, wood, simple
Production Technology: To emphasize the linear design, the dark grey tiles runs from the terrace to the end of the store, and it makes the store look deeper and the terrace roof inspired by the wisteria arbor more dynamic. The designers kept the interior minimum and simple to make their products stands out and carefully plan the lighting to make the space bright enough but not too plain and boring by creating contrast of light.
Inspiration: Inspiration came from the wisteria arbor at “Funabashiya” flagship store in Kameido. The wisteria arbor became iconic to their customer over the years of their history. For their new challenge, the designers thought it is important to return to their own roots and cherish their long history.
Project Duration: The project started in January 2020 and finished in July 2020 in Shibuya, Japan
Team Members: Lead Design: Akitoshi Imafuku (supermaniac inc.)
Design: Lily Sugiyama (supermaniac inc.)
Lighting Plan: Hiroshi Enami (L GROW)
Construction: Yashima Creation
Image Credits: Daisuke Shima (ad hoc Inc.)