Briiv Masini Fa'amamā Ea by James Whitfield and Sean Sykes

Briiv Masini Fa'amamā Ea by James Whitfield and Sean Sykes is a highly esteemed winner of the very prestigious 2021 A' Design Award Auro in Oloa Gafataulimaina Competition Category.

AuroOloa Gafataulimaina· 2021

Briiv Masini Fa'amamā Ea

by James Whitfield and Sean Sykes

Client: Briiv

A' Design Award Auro Winner in Oloa Gafataulimaina Category

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Verified Award Winner
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Colors

The Design

About Briiv Masini Fa'amamā Ea

O le Briiv o se masini fa'amamā ea ua mamanuina mo fale ma ofisa. E fa'aaogā e le Briiv mea faitino fa'anatura ma fa'afouina e sui ai filiga masani o loo maua i le tele o masini fa'amamā. O mea filiga e faia i le limu, pa'u popo ma se fa'atulagaga silika-kaponi, ma o filiga uma e mafai ona fai ma fa'apalapala. O le fa'avae ma le fale o le filiga e faia i se polymer palasitika-ola e fa'avae i le mutia elefane. O le masini e 220 mm le maualuga, 160 mm le lautele ma e 900 kalama le mamafa. E mafai ona seti le saoasaoa ma le umi o le taimi e ala i se polokalama i le telefoni fe'avea'i po o se fa'aoga e lē tago i luma o le masini.

The Recognition

About the A' Design Award Auro

O le A' Design Award Auro na manumalo ai Briiv Masini Fa'amamā Ea, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Briiv Masini Fa'amamā Ea e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Briiv Masini Fa'amamā Ea e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: briiv is a new take on the air purifier. Using renewable and natural materials to filter the air in your home or office environment, briiv creates clean, safe, breathable air via an innovative filter system. briiv’s filters of moss, coconut husk and a silk-carbon matrix perform as effectively as an air purifier of the same low-power class. The filter media are compostable and briiv connects to smart home applications for control and to monitor usage for replacement filters.
Dimensions & Packaging: briiv stands at 220mm high and 160mm wide with a total weight of just 900g.
Tags: sustainable, clean air, air purification, low power, bioplastic, air purifier, smart home
Production Technology: Vibers elephant-grass based bio-plastic polymer is used for the base and filter housing. Moss, coconut and a silk-carbon matrix were utilised for the filter media for their biodegradable traits.
Design Challenge: The most difficult obstalce was to stratify the filter media in such a way that a. was as effective as HEPA at the same power level utiliesed by competitors and b. to maintain airflow through the unit in order to provide a clean air delivery rate, the CADR, comparable to HEPA competitors.
Research: Our primary goal was to reduce waste from HEPA filters which are found in the majority of air purifiers. By replacing HEPA filters with biodegradable filter media, briiv saves on landfill and the usage of finite resources such as crude oil. Effectiveness of our filter media versus HEPA was determined using air quality monitors for in-and-outflow of air mixed with common particulate matter at various dimensional scale from PM2.5 to PM10 as primary indicators or change in air quality.
Inspiration: Air purification is rife by plastics, glass and other unsustainable materials. We felt there is a better way to do things and set out to incorporate bioplastics and as much renewable material as possible into briiv to deliver clean air that's better for the planet, our increasingly scarce resources and for energy usage.
Project Duration: The project began in late 2018, developed into 2019 and launched on Kickstarter in April 2019. briiv continues to crowdfund on Indiegogo and is already receiving wholesale orders from across the globe.
Operation Flow: briiv can be operated either via the smartphone app or via a touchless interface on the front of the unit. Speed and duration can be set on both app and interface. The touchless interface was implemented as a direct response to reducing the risk of cross-contamination realised throughout the COVID-19 pandemic.
Patents: Trademark, Design Rights & Patent Pending
Team Members: James Whitfield
Sean Sykes
Image Credits: James Whitfield