I Love You From Afar Fa'aagafesootai by Alvaro Gonzalez and Renato Galecio

I Love You From Afar Fa'aagafesootai by Alvaro Gonzalez and Renato Galecio is a highly esteemed winner of the very prestigious 2021 A' Design Award Apamemea in Mamanu Fa'alauiloa Competition Category.

ApamemeaFa'alauiloa· 2021

I Love You From Afar Fa'aagafesootai

by Alvaro Gonzalez and Renato Galecio

Client: Inbrax

A' Design Award Apamemea Winner in Fa'alauiloa Category

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Verified Award Winner

Verify Award Status for #123514

View at A' Design Award Press Release Award Badge

Colors

The Design

About I Love You From Afar Fa'aagafesootai

I le amataga o le fa'ama'i pipisi, ina ua i totonu o le tapuaiga tagata uma i Chile, na tapunia faleoloa uma a Miniso, ma ina ia fa'atumauina le tautinoga i lona au maimoa, na fatuina le kamupeni "Ou te Alofa Ia Te Oe Mai Mamao", lea na faatinoina 100% i luga o le initaneti ma tu'uina atu le faitau afe o manatu e fa'afiafia ai lona au tagata fa'atau a'o latou i totonu o le tapuaiga.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai I Love You From Afar Fa'aagafesootai, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina I Love You From Afar Fa'aagafesootai e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. I Love You From Afar Fa'aagafesootai e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
Dimensions & Packaging: Stories, Posts, Carrousels
Tags: Inbrax, Miniso, Chile, I Love You From Afar
Production Technology: Social Media, Vectorial Illustrations, Illustrator
Design Challenge: The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
Research: Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
Inspiration: Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
Project Duration: We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
Patents: Miniso, Inbrax
Team Members: Pedro Antolín
Pancho González
Renato Galecio
Álvaro González
Image Credits: Miniso, Inbrax