Bay Faleoloa Fa'atau Mea Teuteu e SIG Design

O le mamanu Bay Faleoloa Fa'atau Mea Teuteu e SIG Design o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Uʻamea i le Vaega Tauva Mamanu Totonu.

UʻameaTotonu· 2022

Bay Faleoloa Fa'atau Mea Teuteu

na mamanuina e SIG Design

Tagata Fa'atau: Sephora

Manumalo o le A' Design Award Uʻamea i le Vaega Totonu

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #127738

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Bay Faleoloa Fa'atau Mea Teuteu

O fa'ailoga lanu uliuli ma pa'epa'e o Sephora na fa'aaogaina e fai ma fa'aaliga va'aia e ta'ita'ia ai le tafega o tagata ma aumaia ai se poto masani fa'atau. O le fa'afoliga fa'apitoa ma le fa'asologa o galu e fausia ai se faga o Sephora, e maua ai se fa'aaliga va'aia ese. O laina i luga o koluma uliuli ma paʻepaʻe e faʻalauteleina i totonu o le avanoa, ma faʻatupuina ai se taʻiala vaʻaia masani.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Bay Faleoloa Fa'atau Mea Teuteu, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Bay Faleoloa Fa'atau Mea Teuteu e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Bay Faleoloa Fa'atau Mea Teuteu ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.
Fua & Fa'apipi'i: The project space is 424 ㎡.
Fa'ailoga: cosmetics retail space, bay, stripes, consuming experience
Tekonolosi Gaosiga: Desktop research and Market research were adopted to understand the requirement of target customers and competitors.
Lu'itau o le Mamanu: While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.
Su'esu'ega: Methods: Internet research, offline market research of the similar category
Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers.
Fa'aosofia: Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.
Umi o le Poloketi: The project started in Jan 2019 and finished in May 2019.
The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen.
Fa'agasologa o Galuega: /
Sui o le 'Au: Creative director：Lei Gao
Interior design：Lei Gao, Ya Wang
Rendering：Weizhou Jiang
Fa'aaloaloga o Ata: Image #1-image #5 Photographer ：Lerong Huang