Alu sa'o i le anotusi
Naive Blue Lab Avanoa Pu'e Ata e SIG Design

O le mamanu Naive Blue Lab Avanoa Pu'e Ata e SIG Design o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Apamemea i le Vaega Tauva Mamanu Totonu.


ApamemeaTotonu· 2022

Naive Blue Lab Avanoa Pu'e Ata

na mamanuina e SIG Design

Tagata Fa'atau: Naive Blue

Manumalo o le A' Design Award Apamemea i le Vaega Totonu

14,953

Lanu

Le Mamanu

E Uiga ia Naive Blue Lab Avanoa Pu'e Ata

O le Naive Blue Lab o le avanoa fou lea na fa'alauiloa e Naive Blue, o se fa'ailoga e tu'uina atu auaunaga pu'e ata. O vaega o lo'o i ai galuega eseese e iloga i lanu, ina ia maua ai e avanoa ta'itasi le tuto'atasi ma le fetuutuunai, ma atagia ai le mama ma le fa'apolofesa lagona o falesu'esu'e. Ole tele o fa'amatalaga Fa'atulagaina ma mea matagofie e fa'aogaina, ina ia fa'aleleia atili le tulaga lelei ole avanoa. E ala i le faʻatulagaina o le motu ma le taamilosaga faʻasolosolo, faʻatasi ma faʻaaliga tatala ma leai se totogi, e aumaia ai tagata faʻatau se poto masani avanoa.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Naive Blue Lab Avanoa Pu'e Ata, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Naive Blue Lab Avanoa Pu'e Ata e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Naive Blue Lab Avanoa Pu'e Ata e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
The areas with different functions are distinguished by color, so that each space has independence and flexibility, and reflects the clean and professional feel of laboratory. A lot of detail Settings and exquisite materials are applied, so that the quality of the space has been enhanced.

Through the island-shaped layout and circular movement, combined with open and free exhibition, it brings customers a more flexible space experience.
Fua & Fa'apipi'i
The space area is 85 ㎡.
Fa'ailoga
photo shooting space, experience space, lab, future, clean
Tekonolosi Gaosiga
Many market research was carried out about target market and similar stores.
Lu'itau o le Mamanu
While expressing the pure artistic sense of the space, it also adds retail function and reflects the professionalism of the brand and the space at the same time.
Su'esu'ega
Research objectives: target customers
Methodology: Market research, desktop research
Results: to know about the expectations of customers
Fa'aosofia
Naive Blue Lab is the new conceptual experience space launched by Naive Blue, a brand providing photo shooting services. It represents a brand extension that is young, avant-garde, trendy, imaginative and creative. Here, customers can experience more innovative services and products first.
Umi o le Poloketi
The project started in August 2019 and finished in December 2019.
Location of the project: 214-1, 2nd Floor, International Financial Center, Century Avenue, Shanghai, China.
Fa'agasologa o Galuega
/
Sui o le 'Au
Creative director:Ray Lee
Interior design:Xiaojuan Gu, Sheng Ye
Graphic design:cheeer studio
Rendering:Sheng Ye
Project management:Sheng Ye
Fa'aaloaloga o Ata
Image#1-Image#5 Photographer: Naive blue

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