Fantasy Factory Faleoloa Fa'atauoloa by SIG Design

Fantasy Factory Faleoloa Fa'atauoloa by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Auro in Mamanu Totonu Competition Category.

AuroTotonu· 2022

Fantasy Factory Faleoloa Fa'atauoloa

by SIG Design

Client: Nayuki

A' Design Award Auro Winner in Totonu Category

32,419

Verified Award Winner

Verify Award Status for #127744

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fantasy Factory Faleoloa Fa'atauoloa

O le fale fa'atauva'a fa'atasi ai ma le taoina i luga ole laiga e fai ma fa'atauga autu, e tu'ufa'atasia ai lauti, fa'atau, meaalofa IP, ma vaega pa e fausia ai se falegaosioloa e tele galuega. O le manatu fa'ata'ita'iga FTY na maua mai le Falegaosimea. F o lona uiga o le Fair. Mo le tele o le tafe o tagata ma le tamaoaiga vaega o oloa, o le avanoa sa fuafuaina i le auala o se maketi. T o le Taimi. O le lanu o le faleoloa e maua mai suiga o lanu o le lagi, e faʻaalia ai suiga taimi o se aso. Y e faasino ia Oe (tagata fa'atau). O le 'ese'ese O oe i le fa'ata e fa'alautele atu i le masini feso'ota'iga tele-dimensional.

The Recognition

About the A' Design Award Auro

O le A' Design Award Auro na manumalo ai Fantasy Factory Faleoloa Fa'atauoloa, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Fantasy Factory Faleoloa Fa'atauoloa e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Fantasy Factory Faleoloa Fa'atauoloa e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
Dimensions & Packaging: Project area is 1100m²
Tags: multifunctional space, factory store, retail, fair, baking
Production Technology: Many market research was carried out about target market and similar retail stores.
Design Challenge: a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model.
Research: Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present.
Inspiration: The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
Project Duration: The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
Team Members: Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee
Image Credits: Image#1-Image#5 photographer: Nayuki, 2019